This Workshop is part of four-part series on
Strategy Management
Writing a holistic Marketing Plan
Advertising Starter 101
Operations Management 

If you book all four Workshops you enjoy a 20% discount on the overall fee.
If you book three of these Workshops you enjoy a 15% discount on the overall fee.
If you book two of these Workshops you enjoy a 10% discount on the overall fee.

The training delivers a practical methodology that combines branding - 8Ps - sales funnel.

Part 1:
Framing the Category and Needs / Road Blockers

If you understand your category from consumer eyes, renovation or innovation (wrapping existing offers in a unique new way) is still possible. The enterprise reviews the consumer needs and road blockers for their sought solutions.
This part of the lecture will deliver how the company worked on
• The category snapshot
• Main promises consumers seek
• Bringing a new way and concept they can love

Part 2:
From Insights to a sharp Positioning

If a positioning stems from a real insight or a combination of insights, you will have a UNIQUE and DIFFERENTIATED advantage.
This session will enable you to learn:
• Digging insights
• Tools/ sources you can use
• Questions to ask
• Framing the gap and good offer
• How the company came up with a positioning
through the process

Part 3:
Writing down the 8PS:

Marketing Plan
The marketing mix became an 8Ps combination.
Starting with the status quo, defining the objective, choosing the strategy and related activities-tasks in a focused way enables marketing managers to realize their plans easily.
This session will cover how the enterprise solved
• 8P areas conditions
• Writing the details of each element
• Orchestration of timing and budget
to be employed
• HR and Sales force integration to the plan

Part 4:
Execution
Creative Expression
Sales Synch
HR Management
ROI Analysis

The most interesting part of the case will follow.
The execution of plan, trainings for internal sources, managing the projects and weekly performance analysis of the operation will be presented.
From positioning to creative expression and from key visuals to media usage of them will be shared in detail.

For online payments please indicate SHA2015-02-13

Our Trainer: Müfit Mesci
Mufit has repeatedly created enterprise and brand value in dynamic and changing markets for over 30 years. He also worked with a Chinese Mobile Phone Manufacturer as CMO.
He is a senior executive with constant, verifiable achievements for revenue, profit and business growth in the FMCG, B2B, textile, technology and advertising industries operating in multiple regions across Europe and Asia.
Over the years, he trained and lectured in numerous universities and institutions in topics related to Marketing and Advertising. He held senior positions at world-class advertising groups such as McCann Erickson and Leo Burnett.
Mufit lived and worked in numerous countries over the last 30 years and holds a BA degree in Business Administration from renowned Bosphorus (Bogazici) University, Istanbul.

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