Training Introduction:
In the digital age, from forums, blogs, to micro-blog and official Wechat account, the evolution of reading methods to make the content of enterprises got more and more opportunities to be exposed to the wider audience, there are more enterprises through high-quality copywriting to achieve brand building or sales goals. Copywriting is an necessary ability to any enterprise's marketing team.
More and more enterprises take enterprise official Wechat account as an important method for brand building and communication with the audience. However, how to write high-quality Wechat articles, attractive title, how to typesetting, has become a specific and important work.
This course will help students to quickly improve the writing ability of the Wechat articles by illustrate the excellent success examples, teaching practical skills, interactive on-site training, and sharing all aspects skills of the Wechat official copywriting.
COURSE OUTLINE:
1: Selected cases: Those who revive the Enterprise
1.1: Can really sell the goods to customs (B2C)
1.2: Articles bring financing (B2B)
2: The basic elements of corporate Wechat articles: the difference of 60 points and 90 points.
2.1: Basic elements can not be lack
2.2: overall location and clear strategy
2.3: standard make progress
3: The content of the setting: Inspiration is not a gift, good copywriting is on planning
3.1 good content should finished a task
3.2 better vision, better planning
3.3 planning like writing a screenplay
3.4 commonly used skills in several planning
4: Core issues: How to extract the attractive point
4.1 each article has a soul sentence
4.2 Create a golden sentence is to create a key word
4.3 a picture + a golden sentence = a excellent Article
4.4 more specific, the better
5: The 10 tips help you get 10million viewed.
5.1 whether a text can be opened depend on the title
5.2 title conveys information, instead of gimmick
5.3 Title Party also division in good or bad
5.4 give you 10 title-Formula
5.5 give you high frequency word library
6: Tone and style: you are your own consumer
6.1 be the same in reality as in appearance
6.2 know your audience, talk with them
6.3 scene reading
6.4 to arouse the Readers ' emotion
6.5 act like an actor
6.6 common style of articles and applicable scene
7: Content writing: writing 1000 words in two hours is feasible
7.1 to overcome the "writing phobia"
7.2 The first task of an article is to tell a complete story
7.3 to learn writing with the Americans: points in the beginning or in the end
7.4 continue to learn writing with Americans: Simplicity is an advantage
7.5 the Long-lost Chinese Good writing what "Pavilion the Snow" teach us
7.6 the skill of primary school teachers taught us: "show your paragraph central idea "
7.7 Modification is the author's Secret Cheats
8: Conversion rate: How to write a copywriter of the action that motivates people to act?
8.1 B2C need sales, B2B need concern
8.2 "call attention " or "Activity registration " is Very important
8.3 five steps guide to "TAKE ACTION"
8.6 three tips to arouse the reader's participation in
8.5 three methods urging readers to TAKE ACTION
8.6 Don't be shy: the title of the activity copywriter is the advertisement word
9: The interaction with fans
9.1 how to design automatic reply after you got followed?
9.2 How do I reply to the reader's message? 9.3 How to ask fans’ followed?
10: Typesetting is very Important: This is a age concern appearance
10.1 enterprise official Wechat account should have a beautiful typesetting
10.2 preset visual design is the baseline
10.3 a good picture = 1million words
10.4 authorized picture library
10.5 the tips of start and end
Terms & Conditions
· Each registration and membership status needs to be confirmed by the European Chamber
This training is in Chinese language only. No interpretation will be provided.
· A written confirmation with the bank details will be sent to the participant
· All payments need to be done in advance. A scanned version of the bank slip needs to be sent to the European Chamber.
Cancellation Policy
To cancel you can: 1) email yangzhao@europeanchamber.com.cn, or 2) cancel online if you registered for the event through the website. Please cancel your registration latest by January 8th 2019.
