Dear MarCom Forum member,
We are delighted to invite you to the next MarCom Forum meeting, which will take place on Thursday 6th September, 14:00 – 15:30. At this meeting we will have the honor to welcome Mr. Kunal Sinha, Chief Knowledge Officer at Ogilvy & Mather China and Regional Director - Cultural Insights, Ogilvy Asia Pacific as guest speaker, who will deliver a presentation on Marketing to China's Lower Tier Consumers.
If you wish to participate in this meeting, please register with Fredrik Uddenfeldt at fuddenfeldt@europeanchamber.com.cn before 18:00 on September 5. Please note: registration will close when maximum seating capacity has been reached.
About the presentation
As competition heats up in China's megalopolises, companies are looking at second, third and fourth tier markets for growth. But how are consumers and the marketplace similar or different from the big city? How do they make choices, and what influences them? Which sectors are growing fast, and what kind of unique opportunities does the lower tier present? Ogilvy & Mather's consumer trends unit Discovery has been tracking these changes for several years, and Kunal Sinha will share insights from their latest research into this large and complex market.
About the speaker
As Chief Knowledge Officer, China and Regional Cultural Insights Director at Ogilvy & Mather Asia Pacific, based in Shanghai, Kunal is in charge of consumer insight and trends across all divisions of the company in Asia, and China. He also runs Ogilvy’s sustainability practice OgilvyEarth in China. He has spent 23 years in the advertising profession, and is an eleven-time winner of the international WPP Atticus award for original thinking in the marketing services.
Kunal has been invited to speak at Harvard Business School, Cambridge University, London Business School, Johns Hopkins University, Mudra Institute of Communications, Peking University, China Europe International Business School, University of New South Wales, Australian National University and Syracuse University.
Kunal enjoys leading a double life – in his other one, he has published four books, ‘An Ordinary Traveller’, about travels in south Asia and ‘A Banarasi on Varanasi’, an insider’s perspective on the holy city, ‘China’s Creative Imperative – How Creativity is Transforming Society and Business in China’ (which has also been translated into Chinese), and ‘Raw: Pervasive Creativity in Asia. His photographs have appeared in Holiday Travel India, Shots magazine and he has exhibited his photographs at Shanghai’s top eco-chic hotel, the Urbn. Kunal is married to Sumona and they have two children, Sukanya and Shourya.
For any further information about the Marketing and Communications Forum in Beijing, please contact Fredrik Uddenfeldt at fuddenfeldt@europeanchamber.com.cn.