Improving profitability through strategic pricing
With a weakening Chinese economy, the strategy of growing with the market does no longer lead to sufficient profit growth. For numerous industries in China, there are a huge number of players that will fight to defend their position and gain market share, starting price wars to keep strong growth rates. Innovation in crisis seems to be the only way out although most of the new products launched in the market do not meet their profit targets.
The European Chamber is delighted to have Dr. Klaus Hilleke, Global CEO of Simon-Kucher & Partners, to highlight the importance of the pricing strategy and share his insights on how to price your products or services accurately.