Analysis about The Latest PR Crisis Cases and Media Environment Changing从张小泉到特斯拉:最新企业舆情案例解析及媒体环境变化(Chinese language)
In recent years, the "clear" special action launched annually by the Cyberspace Administration has been deepened year by year to purify the network public opinion environment from all dimensions. The special action in 2023 even puts forward the slogan of "optimizing the business network environment to protect the legitimate rights and interests of enterprises", which is aimed at bad online behaviors that are harmful to the reputation of enterprises.
However, the enterprise really rest assured from now on, not afraid of public opinion? As can be seen from the latest case of corporate reputation rollover, the core of corporate reputation management lies in its own management ability, and the real driving force of corporate reputation rollover is not the media or we media, but the consumers of enterprises.
In order to truly prevent public opinion crisis, the enterprise can not blame the network environment, constantly improve the team's reputation management level, make the work routine, process, is the long-term work of the enterprise.
This seminar will provide you how to analysis about the latest PR crisis cases and media environment changing.