This course is designed based on this industry background, aiming to help marketing teams understand the operation mechanism of AI and master its specific application in marketing business, so as to improve work efficiency, innovate marketing mode and enhance the market competitiveness of enterprises.
随着人工智能技术的飞速发展，市场营销领域正经历一场深刻的数字化与智能化变革。从市场洞察、内容创作、渠道投放到数据分析，AI正全面渗透并重塑着营销工作的每一个环节。然而，如何有效驾驭这些前沿技术，将其转化为企业增长的强大引擎，已成为每一位营销人待解决的问题。
国产大模型DeepSeek以其卓越的性能和更懂中文语境的智能水平，在众多AI工具中脱颖而出。它在文案创作、数据分析和策略生成方面的强大能力，已在诸多方面超越了国外同类产品，更适合中国营销人的复杂工作场景。因此，掌握并善用DeepSeek等AI工具，对于提升营销效率、优化投放效果和实现业绩增长至关重要。
本课程正是基于这样的行业背景而设计，旨在帮助营销团队深入了解AI的运作机制，掌握其在营销业务中的具体应用，从而提升工作效率、创新营销模式并增强企业的市场竞争力。

• 2025-11-04 | 09:00 - 16:00
• Teams online

随着人工智能技术的飞速发展，市场营销领域正经历一场深刻的数字化与智能化变革。从市场洞察、内容创作、渠道投放到数据分析，AI正全面渗透并重塑着营销工作的每一个环节。然而，如何有效驾驭这些前沿技术，将其转化为企业增长的强大引擎，已成为每一位营销人待解决的问题。
国产大模型DeepSeek以其卓越的性能和更懂中文语境的智能水平，在众多AI工具中脱颖而出。它在文案创作、数据分析和策略生成方面的强大能力，已在诸多方面超越了国外同类产品，更适合中国营销人的复杂工作场景。因此，掌握并善用DeepSeek等AI工具，对于提升营销效率、优化投放效果和实现业绩增长至关重要。
本课程正是基于这样的行业背景而设计，旨在帮助营销团队深入了解AI的运作机制，掌握其在营销业务中的具体应用，从而提升工作效率、创新营销模式并增强企业的市场竞争力。

With the rapid development of artificial intelligence technology, the marketing field is experiencing a profound digitalization and intelligent change. From market insights, content creation, channel placement to data analysis, AI is comprehensively penetrating and reshaping every aspect of marketing work. However, how to effectively harness these cutting-edge technologies and turn them into a powerful engine for business growth has become a problem for every marketer.
DeepSeek, a homegrown big model, stands out among many AI tools with its excellent performance and a level of intelligence that understands the Chinese context better. Its powerful ability in copywriting, data analysis and strategy generation has surpassed similar foreign products in many aspects, and is more suitable for the complex work scenarios of Chinese marketers. Therefore, mastering and making good use of AI tools such as DeepSeek is crucial to improving marketing efficiency, optimizing placement results and achieving performance growth.

• 2025-11-04 | 09:00 - 16:00
• Online Course - Teams link will be shared prior to the training by email 线上课程 - Teams链接将于培训前发送到报名邮箱

国产大模型DeepSeek以其卓越的性能和更懂中文语境的智能水平，在众多AI工具中脱颖而出。它在文案创作、数据分析和策略生成方面的强大能力，已在诸多方面超越了国外同类产品，更适合中国营销人的复杂工作场景。因此，掌握并善用DeepSeek等AI工具，对于提升营销效率、优化投放效果和实现业绩增长至关重要。本课程正是基于这样的行业背景而设计，旨在帮助营销团队深入了解AI的运作机制，掌握其在营销业务中的具体应用，从而提升工作效率、创新营销模式并增强企业的市场竞争力。

• 2025-11-04 | 09:00 - 16:00
• MS Teams

In this 2-days course, coaches learn to identify and develop a Strengths-based approach in coaching. The practice aims to enhance their coaching capabilities by learning to focus on the strengths of the person being coached throughout the engagement.

在这个为期2天的课程中，学员将学习和掌握优势导向的教练方法。通过这个课程的学习，掌握如何在整个教练过程中关注被教练者的优势，进一步提高他们的教练能力。

• 2025-11-08 - 2025-11-09 | 09:00 - 17:30
• 深圳深航国际酒店 Shenzhen Shenhang International Hotel

Traditional enterprises face pressure from digital transformation and must quickly engage younger consumer groups through live streaming e-commerce by constructing a dual-driven traffic matrix combining 'Official Account and Craftsman IP,' thereby achieving brand renewal and sales growth. This course distills the live streaming methodologies of benchmark enterprises, incorporates multi-industry case studies, and provides reusable live streaming operational frameworks and practical tools to support enterprises in deploying a live streaming matrix efficiently and cost-effectively.
传统企业面临数字化转型压力，需通过直播电商快速触达年轻消费群体，构建“官方号+职人IP”双驱动流量矩阵，实现品牌焕新与销量增长。课程提炼标杆企业直播方法论，结合多行业案例，提供可复用的直播运营框架与实操工具，助力企业低成本高效布局直播矩阵。

• 2025-11-13 | 09:00 - 16:00
• Teams online

This two-day workshop aims to prepare technical experts changing to a management role and new managers with the leadership skills to build team engagement, performance and consistency.

This workshop emphasizes establishing a leadership essentials, which serves as a tool for new leaders to effectively communicate and collaborate, ensuring the consistent implementation projects, operation and a steady leadership pipelines across the organization.

• 2025-11-13 - 2025-11-14 | 09:30 - 17:30
• 广州市天河区耀中广场A座3218室

中国欧盟商会天津分会诚挚邀请您参加于2025年9月16日举办的线下培训课程 - AI数据分析工具助力业务决策。

The European Chamber Tianjin Chapter is pleased to invite you to join the one-day offline training, "[Data Analysis] AI Data Analysis Empowered Business Decision-making", on 16th September 2025.

• 2025-11-13 | 09:30 - 18:00
• Jinhui Plaza

The European Chamber Tianjin Chapter is pleased to invite you to join the one-day offline training, "Practical Business Communication course for engineers", on 14th Nov. 2025.
中国欧盟商会天津分会诚挚邀请您参加于2025年11月14日举办的线下培训课程 - 发挥专业技术优势，解锁多重职场属性：工程师的商务沟通进阶实战课。

• 2025-11-14 | 09:30 - 17:30
• Jinhui Plaza

In today's accelerated digital transformation, data analysis capability has become the core competitiveness of enterprise decision-making. As a globally leading business intelligence tool, Power BI's deep integration with AI technology is reshaping the data analysis landscape of enterprises. This course focuses on the pain points of traditional Power BI users, such as low data integration efficiency, high modeling complexity, weak dynamic analysis ability, and insufficient visualization innovation. It combines the latest AI technologies (such as natural language processing, intelligent modeling, and automated cleaning) and DeepSeek deep integration solution to systematically cultivate the composite ability of "data thinking+tool application+business insight".
The course focuses on three major breakthroughs: 1) By using AI enhanced M language optimization and DAX metric generation, modeling efficiency can be improved by 300%; 2) Intelligent data cleaning and sentiment analysis technology based on DeepSeek to achieve value mining of unstructured data; 3) Innovative application of SVG dynamic charts, breaking through the interactive limitations of traditional visual analysis.
The course will help practitioners build a complete capability chain from data integration to intelligent decision-making, and establish differentiated competitive advantages in the wave of digital transformation.

• 2025-11-19 | 09:00 - 16:00
• Teams online

The workplace is not merely a stage for showcasing skills and achievements, but also a vast "field of emotional energy." We often find that what determines career trajectories isn't just competence, but also our "resilience" in managing stress, regulating emotions, and maintaining a positive mindset. Being consumed by negative emotions like complaints, burnout, and fatigue continuously drains our health and well-being; conversely, learning to be proactive, positive, and confident can inject a continuous flow of energy into our professional development. The high-energy professionals many admire might be natural talents, but more often they are cultivated through nurture.

• 2026-01-07 | 09:00 - 16:00
• Teams online