随着人工智能技术的飞速发展，市场营销领域正经历一场深刻的数字化与智能化变革。从市场洞察、内容创作、渠道投放到数据分析，AI正全面渗透并重塑着营销工作的每一个环节。然而，如何有效驾驭这些前沿技术，将其转化为企业增长的强大引擎，已成为每一位营销人待解决的问题。
国产大模型DeepSeek以其卓越的性能和更懂中文语境的智能水平，在众多AI工具中脱颖而出。它在文案创作、数据分析和策略生成方面的强大能力，已在诸多方面超越了国外同类产品，更适合中国营销人的复杂工作场景。因此，掌握并善用DeepSeek等AI工具，对于提升营销效率、优化投放效果和实现业绩增长至关重要。
本课程正是基于这样的行业背景而设计，旨在帮助营销团队深入了解AI的运作机制，掌握其在营销业务中的具体应用，从而提升工作效率、创新营销模式并增强企业的市场竞争力。
With the rapid development of artificial intelligence technology, the marketing field is experiencing a profound digitalization and intelligent change. From market insights, content creation, channel placement to data analysis, AI is comprehensively penetrating and reshaping every aspect of marketing work. However, how to effectively harness these cutting-edge technologies and turn them into a powerful engine for business growth has become a problem for every marketer.
DeepSeek, a homegrown big model, stands out among many AI tools with its excellent performance and a level of intelligence that understands the Chinese context better. Its powerful ability in copywriting, data analysis and strategy generation has surpassed similar foreign products in many aspects, and is more suitable for the complex work scenarios of Chinese marketers. Therefore, mastering and making good use of AI tools such as DeepSeek is crucial to improving marketing efficiency, optimizing placement results and achieving performance growth.
This course is designed based on this industry background, aiming to help marketing teams understand the operation mechanism of AI and master its specific application in marketing business, so as to improve work efficiency, innovate marketing mode and enhance the market competitiveness of enterprises.

• 2025-11-04 | 09:00 - 16:00
• Teams online

随着人工智能技术的飞速发展，市场营销领域正经历一场深刻的数字化与智能化变革。从市场洞察、内容创作、渠道投放到数据分析，AI正全面渗透并重塑着营销工作的每一个环节。然而，如何有效驾驭这些前沿技术，将其转化为企业增长的强大引擎，已成为每一位营销人待解决的问题。
国产大模型DeepSeek以其卓越的性能和更懂中文语境的智能水平，在众多AI工具中脱颖而出。它在文案创作、数据分析和策略生成方面的强大能力，已在诸多方面超越了国外同类产品，更适合中国营销人的复杂工作场景。因此，掌握并善用DeepSeek等AI工具，对于提升营销效率、优化投放效果和实现业绩增长至关重要。
本课程正是基于这样的行业背景而设计，旨在帮助营销团队深入了解AI的运作机制，掌握其在营销业务中的具体应用，从而提升工作效率、创新营销模式并增强企业的市场竞争力。

With the rapid development of artificial intelligence technology, the marketing field is experiencing a profound digitalization and intelligent change. From market insights, content creation, channel placement to data analysis, AI is comprehensively penetrating and reshaping every aspect of marketing work. However, how to effectively harness these cutting-edge technologies and turn them into a powerful engine for business growth has become a problem for every marketer.
DeepSeek, a homegrown big model, stands out among many AI tools with its excellent performance and a level of intelligence that understands the Chinese context better. Its powerful ability in copywriting, data analysis and strategy generation has surpassed similar foreign products in many aspects, and is more suitable for the complex work scenarios of Chinese marketers. Therefore, mastering and making good use of AI tools such as DeepSeek is crucial to improving marketing efficiency, optimizing placement results and achieving performance growth.

• 2025-11-04 | 09:00 - 16:00
• Online Course - Teams link will be shared prior to the training by email 线上课程 - Teams链接将于培训前发送到报名邮箱

In this 2-days course, coaches learn to identify and develop a Strengths-based approach in coaching. The practice aims to enhance their coaching capabilities by learning to focus on the strengths of the person being coached throughout the engagement.

在这个为期2天的课程中，学员将学习和掌握优势导向的教练方法。通过这个课程的学习，掌握如何在整个教练过程中关注被教练者的优势，进一步提高他们的教练能力。

• 2025-11-08 - 2025-11-09 | 09:00 - 17:30
• 深圳深航国际酒店 Shenzhen Shenhang International Hotel

中国欧盟商会天津分会诚挚邀请您参加于2025年9月16日举办的线下培训课程 - AI数据分析工具助力业务决策。

The European Chamber Tianjin Chapter is pleased to invite you to join the one-day offline training, "[Data Analysis] AI Data Analysis Empowered Business Decision-making", on 16th September 2025.

• 2025-11-13 | 09:30 - 18:00
• European Chamber Office Tianjin, 41 Floor, Meeting Room

The European Chamber Tianjin Chapter is pleased to invite you to join the one-day offline training, "Practical Business Communication course for engineers", on 14th Nov. 2025.
中国欧盟商会天津分会诚挚邀请您参加于2025年11月14日举办的线下培训课程 - 发挥专业技术优势，解锁多重职场属性：工程师的商务沟通进阶实战课。

• 2025-11-14 | 09:30 - 17:30
• Jinhui Plaza

In today's accelerated digital transformation, data analysis capability has become the core competitiveness of enterprise decision-making. As a globally leading business intelligence tool, Power BI's deep integration with AI technology is reshaping the data analysis landscape of enterprises. This course focuses on the pain points of traditional Power BI users, such as low data integration efficiency, high modeling complexity, weak dynamic analysis ability, and insufficient visualization innovation. It combines the latest AI technologies (such as natural language processing, intelligent modeling, and automated cleaning) and DeepSeek deep integration solution to systematically cultivate the composite ability of "data thinking+tool application+business insight".
The course focuses on three major breakthroughs: 1) By using AI enhanced M language optimization and DAX metric generation, modeling efficiency can be improved by 300%; 2) Intelligent data cleaning and sentiment analysis technology based on DeepSeek to achieve value mining of unstructured data; 3) Innovative application of SVG dynamic charts, breaking through the interactive limitations of traditional visual analysis.
The course will help practitioners build a complete capability chain from data integration to intelligent decision-making, and establish differentiated competitive advantages in the wave of digital transformation.

• 2025-11-19 | 09:00 - 16:00
• Teams online

In the era of deep integration of artificial intelligence into office scenarios, this course focuses on DeepSeek, a domestic high-performance workplace AI tool, to bring students a one-stop experience of intelligent application of office software. In the course, you will deeply understand the powerful functions of DeepSeek, and learn how to combine it with Word, Excel, PPT and other common office software. Through a wealth of case studies and hands-on exercises to help you quickly master DeepSeek in document creation, data processing, presentation design and other aspects of the application of skills, to achieve a leap in office efficiency, so that the tedious office tasks become easy and efficient.
在这门课程中，讲师将带领大家学习如何使用DeepSeek以及其它AI具来提高工作效率，介绍流行的自动化工具，并提供一些实用的示例来帮助大家了解如何将这些工具应用于日常工作中。无论你是想提高工作效率还是学习自动化工具，这门课程都将是一个不错的选择。我们的目标是帮助你快速掌握这些工具，并将它们应用于你的日常工作中。效。

• 2025-12-03 | 09:00 - 16:00
• Teams online

In the enterprise publicity, copywriting is the most basic work. In addition to press releases and speeches, in-depth writing is the most widely used. An in-depth article is a feature article. The content covers various application scenarios from product advertorials to successful cases.
Due to more content sources and application scenarios, in-depth writing puts forward higher requirements on writing ability.
In this lesson, we will use the "six module method" to help students master the writing method of in-depth manuscript.企业宣传中，文案写作是最基本的工作。除了新闻稿、演讲稿，深度稿的撰写和应用最为广泛。深度稿的英文是feature article。内容涵盖从产品软文到成功案例的各种应用场景。
深度稿因为内容来源更多，应用场景更多，因此对写作能力提出了更高的要求。
本课中，会用“六个模块法”来帮助学员掌握深度稿的写作方法。

• 2025-12-05 | 09:00 - 16:00
• Zoom online

In the enterprise publicity, copywriting is the most basic work. In addition to press releases and speeches, in-depth writing is the most widely used. An in-depth article is a feature article. The content covers various application scenarios from product advertorials to successful cases.
Due to more content sources and application scenarios, in-depth writing puts forward higher requirements on writing ability.
In this lesson, we will use the "six module method" to help students master the writing method of in-depth manuscript.企业宣传中，文案写作是最基本的工作。除了新闻稿、演讲稿，深度稿的撰写和应用最为广泛。深度稿的英文是feature article。内容涵盖从产品软文到成功案例的各种应用场景。
深度稿因为内容来源更多，应用场景更多，因此对写作能力提出了更高的要求。
本课中，会用“六个模块法”来帮助学员掌握深度稿的写作方法。

• 2025-12-05 | 09:00 - 16:00
• Zoom online

This course will look to the transformation of middle-level management roles, starting first from the enhancement of the manager's personal brand and influence, thus forming personal leadership style. Selecting and building a team is also an essential issue to managers. Combined with classic enterprise cases, the course will enable managers to master the password of management and deeply decipher the growth genes of middle-level management, as well provide systematic solutions for role recognition and basic management methods.
本课程将从中层的管理角色转换做切入点，从管理者的自身影响力提升出发，打造个人品牌，提升个人领导风范，从选人打造团队开始，到管人用人，培训发展，最后激发团队留住人才，和团队一起成长、发展，并结合企业经典案例，全面破解中层管理的密码，深度解密中层成长基因，主要就中层的角色认知和基本管理方法给出系统解决方案。

• 2025-12-17 - 2025-12-18 | 09:00 - 16:30
• Beijing