Traditional enterprises face pressure from digital transformation and must quickly engage younger consumer groups through live streaming e-commerce by constructing a dual-driven traffic matrix combining 'Official Account and Craftsman IP,' thereby achieving brand renewal and sales growth. This course distills the live streaming methodologies of benchmark enterprises, incorporates multi-industry case studies, and provides reusable live streaming operational frameworks and practical tools to support enterprises in deploying a live streaming matrix efficiently and cost-effectively.
传统企业面临数字化转型压力，需通过直播电商快速触达年轻消费群体，构建“官方号+职人IP”双驱动流量矩阵，实现品牌焕新与销量增长。课程提炼标杆企业直播方法论，结合多行业案例，提供可复用的直播运营框架与实操工具，助力企业低成本高效布局直播矩阵。

• 2025-11-13 | 09:00 - 16:00
• Teams online

On 14th October 2025, the General Administration of Customs of the People’s Republic of China (GACC) issued the Regulations of the People’s Republic of China on Registration Administration of Overseas Production Enterprises of Imported Foods (Decree 280), which will officially take effect on 1st June 2026. To help relevant parties accurately understand the specific provisions of Decree 280, ensure a smooth implementation of the new regulations, and maintain stable, high-quality trade development, the European Chamber is going to host a training session. We are honoured to invite relevant officials from the Bureau of Import and Export Food Safety of the GACC to participate in this special briefing session, providing interpretation and addressing questions from attendees.

The training is going to take place on Tuesday, 18th November 2025, from 15:30 to 18:00 (BJT). It will be held in a hybrid format with EN/CN bilingual simultaneous interpretation. The fee is RMB 2,500 for members per person and RMB 3,500 for non-members per person.

• 2025-11-18 | 15:30 - 18:00
• Signature Ballroom B, 3rd Floor, Hilton Beijing/TEAMS Online

In today's accelerated digital transformation, data analysis capability has become the core competitiveness of enterprise decision-making. As a globally leading business intelligence tool, Power BI's deep integration with AI technology is reshaping the data analysis landscape of enterprises. This course focuses on the pain points of traditional Power BI users, such as low data integration efficiency, high modeling complexity, weak dynamic analysis ability, and insufficient visualization innovation. It combines the latest AI technologies (such as natural language processing, intelligent modeling, and automated cleaning) and DeepSeek deep integration solution to systematically cultivate the composite ability of "data thinking+tool application+business insight".
The course focuses on three major breakthroughs: 1) By using AI enhanced M language optimization and DAX metric generation, modeling efficiency can be improved by 300%; 2) Intelligent data cleaning and sentiment analysis technology based on DeepSeek to achieve value mining of unstructured data; 3) Innovative application of SVG dynamic charts, breaking through the interactive limitations of traditional visual analysis.
The course will help practitioners build a complete capability chain from data integration to intelligent decision-making, and establish differentiated competitive advantages in the wave of digital transformation.

• 2025-11-19 | 09:00 - 16:00
• Teams online

The significance of corporate public relations and communication is growing more prominent. As companies continue to tighten their budgets, PR professionals are facing increasing challenges in their roles. Another contributing factor is that while businesses are placing greater emphasis on public opinion and communication, there is a shortage of experienced PR practitioners in the market. Additionally, junior staff often lack the benefit of structured mentorship and hands-on training.

This course is designed to equip corporate PR professionals who are facing with these challenges with practical skills and actionable strategies.

• 2025-11-21 | 09:00 - 16:00
• Zoom Online

The importance of corporate public relations and communication work is becoming increasingly prominent. As companies continuously reduce budgets, the workload and challenges for PR professionals are growing. Another influencing factor is the limited availability of experienced PR personnel in the market, especially among younger staff, who often lack the traditional mentorship training.
This course is designed to provide practical tips for corporate PR professionals who are struggling with the aforementioned two dilemmas.
企业公关传播工作的重要性日益凸显。随着企业不断的降低预算，公关传播人员的工作难度在不断增加。另一个影响因素是，随着企业对舆情和传播的重视，市场上有经验的公关人员的数量也不多，年轻人员更加缺少传统上的传帮带的训练。
本课程致力于为受困于上述两种困境的企业公关工作人员提供一些实用技巧。

• 2025-11-21 | 09:00 - 16:30
• Zoom Online

In the era of deep integration of artificial intelligence into office scenarios, this course focuses on DeepSeek, a domestic high-performance workplace AI tool, to bring students a one-stop experience of intelligent application of office software. In the course, you will deeply understand the powerful functions of DeepSeek, and learn how to combine it with Word, Excel, PPT and other common office software. Through a wealth of case studies and hands-on exercises to help you quickly master DeepSeek in document creation, data processing, presentation design and other aspects of the application of skills, to achieve a leap in office efficiency, so that the tedious office tasks become easy and efficient.
在这门课程中，讲师将带领大家学习如何使用DeepSeek以及其它AI具来提高工作效率，介绍流行的自动化工具，并提供一些实用的示例来帮助大家了解如何将这些工具应用于日常工作中。无论你是想提高工作效率还是学习自动化工具，这门课程都将是一个不错的选择。我们的目标是帮助你快速掌握这些工具，并将它们应用于你的日常工作中。效。

• 2025-12-03 | 09:00 - 16:00
• Teams online

This course will look to the transformation of middle-level management roles, starting first from the enhancement of the manager's personal brand and influence, thus forming personal leadership style. Selecting and building a team is also an essential issue to managers. Combined with classic enterprise cases, the course will enable managers to master the password of management and deeply decipher the growth genes of middle-level management, as well provide systematic solutions for role recognition and basic management methods.
本课程将从中层的管理角色转换做切入点，从管理者的自身影响力提升出发，打造个人品牌，提升个人领导风范，从选人打造团队开始，到管人用人，培训发展，最后激发团队留住人才，和团队一起成长、发展，并结合企业经典案例，全面破解中层管理的密码，深度解密中层成长基因，主要就中层的角色认知和基本管理方法给出系统解决方案。

• 2025-12-17 - 2025-12-18 | 09:00 - 16:30
• Beijing

This course not only emphasizes the core purpose of business English writing - to output power and value, but also compares AI and human writing through examples, highlighting the importance and uniqueness of mastering business English writing skills in today's fast-developing technology. By learning the do's and don'ts of cross-cultural communication, the 6C principles (Correct, Clear, Concise, Concrete, Complete, Courteous) and other core content, students will be able to navigate through various business scenarios and improve the quality of their writing and communication. Whether you are a beginner or a working professional with a certain foundation, this course will provide you with practical skills and methods to help you make significant progress in business English writing.

本课程不仅强调了商务英语写作的核心目的——输出力量与价值，还通过实例对比AI与人类写作，突显了在技术快速发展的今天，掌握商务英语写作技能的重要性和独特性。通过学习跨文化交际的注意事项、6C原则（Correct, Clear, Concise, Concrete, Complete, Courteous）等核心内容，学员将能够在各种商务场景中游刃有余，提升写作质量和沟通效果。

无论你是初学者还是有一定基础的职场人士，本课程都将为你提供实用的技巧和方法，帮助你在商务英语写作中取得显著进步。

• 2025-12-19 | 09:00 - 16:00
• Teams online

This course not only emphasizes the core purpose of business English writing - to output power and value, but also compares AI and human writing through examples, highlighting the importance and uniqueness of mastering business English writing skills in today's fast-developing technology. By learning the do's and don'ts of cross-cultural communication, the 6C principles (Correct, Clear, Concise, Concrete, Complete, Courteous) and other core content, students will be able to navigate through various business scenarios and improve the quality of their writing and communication. Whether you are a beginner or a working professional with a certain foundation, this course will provide you with practical skills and methods to help you make significant progress in business English writing.
本课程不仅强调了商务英语写作的核心目的——输出力量与价值，还通过实例对比AI与人类写作，突显了在技术快速发展的今天，掌握商务英语写作技能的重要性和独特性。通过学习跨文化交际的注意事项、6C原则（Correct, Clear, Concise, Concrete, Complete, Courteous）等核心内容，学员将能够在各种商务场景中游刃有余，提升写作质量和沟通效果。
无论你是初学者还是有一定基础的职场人士，本课程都将为你提供实用的技巧和方法，帮助你在商务英语写作中取得显著进步。

• 2025-12-19 | 09:00 - 16:00
• MS Teams

The basic principles and ideas of the course Pyramid Principles are derived from Ms. Barbara Minto's classic best-seller book "Pyramid Principles". This course strengthens trainee' logical thinking in expression and thinking through explanation of the article structure, and intensive practical experiential exercises. Based on this, it is highly praised by numerous multinational corporations around the world, as well as professionals and learners.

课程介绍

《金字塔原理》课程的基本原则和思想来源于芭芭拉•明托女士经久不衰的经典畅销商业管理书籍——《金字塔原理》。本课程通过对文章结构性特点的讲解，强化学员表达与思考时的逻辑思维方式，大量的实战体验式演练，从而提高学员表达与思考的能力。基于此，它受到全球众多跨国公司的推崇，也受到广大职场人士和诸多学习者的热爱。

• 2025-12-19 - 2025-12-20 | 09:00 - 16:30
• Beijing