【课程背景】
This course not only emphasizes the core purpose of business English writing - to output power and value, but also compares AI and human writing through examples, highlighting the importance and uniqueness of mastering business English writing skills in today's fast-developing technology. By learning the do's and don'ts of cross-cultural communication, the 6C principles (Correct, Clear, Concise, Concrete, Complete, Courteous) and other core content, students will be able to navigate through various business scenarios and improve the quality of their writing and communication. Whether you are a beginner or a working professional with a certain foundation, this course will provide you with practical skills and methods to help you make significant progress in business English writing.
本课程不仅强调了商务英语写作的核心目的——输出力量与价值，还通过实例对比AI与人类写作，突显了在技术快速发展的今天，掌握商务英语写作技能的重要性和独特性。通过学习跨文化交际的注意事项、6C原则（Correct, Clear, Concise, Concrete, Complete, Courteous）等核心内容，学员将能够在各种商务场景中游刃有余，提升写作质量和沟通效果。
无论你是初学者还是有一定基础的职场人士，本课程都将为你提供实用的技巧和方法，帮助你在商务英语写作中取得显著进步。
【适用对象】
以英语为工作语言，需要进行商务英语跨文化交流沟通的人士 Employees of companies who use English as a working language and need to communicate in business English across cultures.
【课程收益】
1. 明确有效商务英语写作的特征，识别商务英语写作中的冲突的表象和根本原因，打造个人与团队专业化、训练有素的品牌形象。
- Define the characteristics of effective business English writing, identify the appearance and root causes of conflicts in business English writing, and create a professional and well-trained brand image of individuals and teams.
2. 以“6C 原则”为质量目标，以写作“5 步法”为结构，在商务英语写作中成就指尖上的价值沟通。
- Take the "6C Principles" as the quality goal and the "5 Steps" as the structure, and realize the value communication at your fingertips in business English writing.
3. 深化“7 个”具体场景的技巧运用，收获反馈和辅导，做商务英语写作的M.V.P.，输出有价值的信息。
- Deepen the use of skills in the 7 specific scenarios, gain feedback and coaching, be the M.V.P. of business English writing, and output valuable information.
课程大纲 / Outlines
模块一 亮相篇
- 明确商务英语写作的目的：输出力量和价值
- 明确在AI 智能时代下，我们依然需要掌握相关商务英语写作技能的意义
分享例子：AI与人类商务英语写作的对比
- 了解商务英语写作中的文化差异，举例说明在具体场景中商务英语写作的失误：案例分析和学习
- 点开写作金手指，分享有效商务英语写作的质量要求的 6C 原则
- 提供有效商务英语写作的范例，分析它们的具体特征及如何在实践中应用
模块二 展示篇
- 打磨有效商务英语写作的细节，用指尖写出价值的 5 个步骤：
步骤一：明确沟通的目的，开宗明义知彼解己
步骤二：确立读者视角，形成换位思考的同理心，输出“暖”文化
步骤三：建立基本结构，应用写作交流的万能三部曲
步骤四：明确邮件主题句的小窍门
步骤五：玩转商务英语写作的 7 个具体场景
- 案例诊断与练习分析：诊断写作中的“敌人”
- 应用练习：如何使写作更有说服力？
模块三 效率篇
- 小结：有效的商务英语表达
- 汇总问题，交流心得，展示拿时间换出高效沟通的结果
- 案例分析：回复复杂场景，如：投诉、升级矛盾
- 分场景演练，分享反馈
- 总结与制定行动计划
Module 1 Appearance
1. Define the purpose of business English writing: output power and value.
2. Clarify the significance that we still need to master relevant business English writing skills in the age of AI intelligence
- Sharing examples: comparison between AI and human business English writing.
3. Understand the cultural differences in business English writing, and give examples of business English writing mistakes in specific scenarios: case studies and learnings
4. Tap into the golden handshake of writing and share the 6C principles of quality requirements for effective business English writing
5. Provide examples of effective business English writing, analyze their specific features and how to apply them in practice.
Module 2 Presentation
1. Polishing the details of effective business English writing, 5 steps to write with value at your fingertips:
- Step 1: Define the purpose of the communication, know your enemy and understand yourself at the beginning.
- Step 2: Establish the reader's point of view, develop empathy, and output a "warm" culture.
- Step 3: Establish the basic structure and apply the universal trilogy of writing and communication.
- Step 4: Tips for clarifying the subject line of e-mails
- Step 5: 7 Specific Scenarios for Business English Writing
2. Case diagnosis and practice analysis: diagnosing the "enemy" in writing
3.Application Exercise: How to make writing more persuasive?
Module 3 Efficiency
1.Summary: Effective Business English Expressions
2. Summarize the problems, exchange ideas, and show the results of taking time for efficient communication.
3. Case study: Responding to complex scenarios, such as complaints and escalating conflicts.
4.Scene-by-scene rehearsal and feedback sharing.
5.Summarize and make action plan: learned, realized, changed, acted ...
Payment 付款方式
报名后请将会议费汇款至以下账户，并在银行转账单上附注BJ20251219或联系商会工作人员微信付费
A/C Name: 中国欧盟商会
A/C No.: 7110210182500027543
China CITIC Bank 中信银行京城大厦支行
北京市朝阳区新源南路6号京城大厦
Fapiao Policy发票开具
E-Fapiao will be provided in 5 working days after the training completed. Pls leave your fapiao information if you haven’t provided in your registration process.电子发票（可开普票或专票）将于培训课程结束5个工作日内发到您的报名注册邮箱。如在注册信息未提交发票信息，请邮件联系商会工作人员提供。
Cancellation 取消政策
If you cannot attend an event for which you have registered, please cancel your registration no later than 48 hours prior to the event. If you fail to notify us of your cancellation in a timely fashion, you will be fully charged for event costs. You may cancel online or notify the contact person in the European Chamber.如果您不能参加已注册过的活动，请至少在活动开始48小时之前取消您的注册。若您未能及时地通知我们，我们将收取您相应的活动费用。您可以联系工作人员取消，也可以网上自行取消。