With more than 526 billion internet users and USD 310 billion in eCommerce transactions in the past year, China is now the largest eCommerce market in the world. The Chinese eCommerce market is dominated by local players, most of which have no presence in the western world.

This high-quality full-day e-business management course delivers expert insights and powerful hands-on workshops. You will also experience a real-world approach to learn and apply it to your projects.

!!! European SMEs who register until 18 September will enjoy a 10% discount after approval !!!

For online payments please indicate SHA2014-10-28

Who should attend?
This training session targets any brands or merchants with an eCommerce or Digital project on the Chinese market.

What will you learn?
Market Insight
-Digital landscape
-China Market Size

Market Review
- 3rd largest retail apparel market in the world and growing
- Which market are we talking about?
- Universal facts
- Trends e-commerce growth
- Top categories & growth rate
- Online buying trends
- The china long tail
- Demography facts
- Who are the online shopper?
- Search Engines in China
- Weibo - SNS Demographic
- Importance of BBS

How to start e-commerce in China?
- Platforms overview
- Platforms Maketshares
- Tmall/Taobao
- A necessary focus
- Building your own platform: China specific
- Payment
- Integration with your business
- SEO
- SEM
- Media planning & Retargeting
- Email Marketing
- Social Marketing
- E-commerce Operations
- Third-party logistics / fulfillment / delivery

A Practical example : My SuperCompany would like to sell shoes on line
- Step by Step
- A brief study of the competition
- A simple digital strategy
- Cost and Planning forecast
- KPIs to be set up

Facilitator
• Cyril Drouin, CEO & Founder of BysoftChina, E-Commerce Senior Consultant
Cyril is a graduate of a French engineer school with a Master's degree on IT & Electronic and has been in China since 1998. He founded BysoftChina in 2003 in Guangzhou and then moved the operation to Shanghai in 2009. With over 15 years of dedicated experience from consulting to e-commerce and internet solutions in China and Europe, Cyril has worked with around 100 clients, including brands, retailers, manufactures, SMEs and start-ups. The scope of Cyril's work covers the whole life cycle of the e-commerce project, ranging from consulting, to the technical implementation, and further to the e-commerce performance follow-up. Based on a technical background, Cyril has built an expertise at project management, Chinese localisation and leading e-commerce technologies / marketplace such as Magento, Drupal, Tmall and 360buy.

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