Training objectives:
The Chinese eCommerce market is the largest eCommerce market in the world. This market has its own specificities: local players and local practices quite different from the western world.
Whether you are a brand or a merchant with a eCommerce project in China, this training will help you to understand the local eCommerce Chinese market, the best eCommerce practices in China and the Chinese digital ecosystem.
Through real life examples and study cases, this training will allow you to gather the necessary practical and market knowledge for your eCommerce success in China.
Who should attend?
This training session targets any brands or merchants with an eCommerce or Digital project on the Chinese market. Entrepreneurs or ecommerce practitioners can join this course.
Course outline
Market Insights
• Who are the Chinese Internet users & online buyers?
• Focus on the mobile market in China
• Market Size / Market Growth
• Why does the Chinese consumer buy online?
Marketplaces & eTailers
• The major importance of e-Marketplaces in China’s eCommerce scene
• Business models of the e-Marketplaces in China
• Tmall & JD Focus
• Shoppers acquisition on e-Marketplaces
• Case Studies
• Costs and Team necessary to setup and run
Cross Border eCommerce
• What & Why Chinese shoppers buy on Cross Border eCommerce?
• Why and How brands can leverage Cross Border eCommerce?
• Focus on the main players
• Review of the different logistics options
• Cross Border Tax – New Scheme and Positive List
Stand Alone eCommerce Website
• The Localization of an eCommerce Website for China
• Hosting a website in China
Digital Landscape & Baidu & Video
• Review of the current digital landscapa
• Baidu & Baidu Marketing
• Basics of Baidu SEO
• Video platforms landscape and advertising costs
Social Marketing & Social eCommerce
• Social Marketing insights
• Why social marketing is a Must for eCommerce in China?
• Weibo is not dead ! How a brand can use Weibo?
• WeChat : The Super App
• WeChat Features / Accounts / ecosystem
• How to acquire WeChat followers?
• How to run eCommerce with WeChat?
• Advertising with WeChat
• Case studies & Campaigns
Trends
• Current eCommerce and Digital Trends
Strategy & Budget
• The MUST HAVE of an eCommerce Strategy
• Planning a budget for your eCommerce
Agenda
08:45 - 09:00 Registration
09:00 - 12:00 Morning Session
12:00 - 13:00 Lunch
13:00 - 17:30 Afternoon Session
For bank transfers, please use BJEVENT0419 as subject.
Terms & Conditions
Trainings have very limited seating so to ensure your attendance we encourage advance online registration and payment. We cannot guarantee entry to anyone not registered in advance.
The training is held in English.
Cancellation Policy
If you cannot attend the training for which you have registered, please cancel your registration no later than one business day prior to the event. If you fail to notify us of your cancellation in a timely fashion, you will be charged for event costs.
To cancel you can: 1) email ldu@europeanchamber.com.cn, or 2) cancel online if you registered for the event through the website.