With an increasingly fierce media climate and an army of netizens eager to express their opinions online, companies fear reputation crisis and its effects on their brand and businesses.  This is especially true in the digital world, where a crisis management strategy is a must-have.

In this session, MSLGROUP’s Asia Business Director Charlotta Lagerdahl Gandolfo and Regional Manager Ms. Liki Qin, will take you through the dramatic development of one well- known crisis that played out in the media and online in China in 2016. 

Based on real cases, speakers will draw practical and implementable conclusions that will help leaders plan and manage a reputation crisis in China.

Lili Wang, Chair of the Marketing & Communications Forum and Personal Care Strategic Project Director will share with attendees a business case study about Crisis Communications.

This seminar is recommended for leaders of business, brands, reputation and people in China. Country leaders (GM, MD, CEO), Communications Directors, CMOs, COOs, HR Directors and others with an interest in communications and reputation management in the line of fire.

Agenda

08:30 – 09:00        Registration
09:00 – 09:10        Welcome remarks by European Chamber Representative
09:10 – 10:20        Learning from brands in the line of fire by Charlotta Lagerdahl Gandolfo, Asia Business Director  

                              at  MSLGROUP and Liki Qin, Regional Manager at MSLGROUP
10:20 – 11:30        Business Case Study about Crisis Communications and Lessons Learned by Lili Wang, Chair of the  

                               Marketing & Communication Forum at the European Chamber and Personal Care Strategic

                               Project Director at DSM (China)
11:30 – 11:50        Q&A Session
11:50 – 12:00        Closing remarks by European Chamber Representative

Payment:
You can pay at the day of the event using cash or local debit/credit cards. The European Chamber can give you an official fapiao for amount exceeding 200 RMB, and this will be sent to you via courier a few days after the event.

Terms & Conditions:
Events have limited seating so to ensure your attendance we encourage advance online registration and payment for ALL events. We cannot guarantee entry to anyone not registered in advance.

Cancellation Policy:
If you cannot attend an event for which you have registered, please cancel your registration no later than one business day prior to the event. If you fail to notify us of your cancellation in a timely fashion, you will be charged for event costs.
To cancel you can: 1) email: lamendivil@europeanchamber.com.cn, or 2) cancel online if you registered for the event through the website.

Speakers

Ms. Charlotta Lagerdahl Gandolfo

Asia Business Director, MSLGROUP

Ms. Charlotta Lagerdahl Gandolfo

Asia Business Director, MSLGROUP

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Charlotta Lagerdahl Gandolfo has 19 years of integrated communications experience in China, Asia and Europe. During her 8 years in mainland China, Charlotta has partnered with MNCs in the areas of crisis and change management, strategic planning and messaging, Highly regarded within corporate communications, Charlotta is a guest lecturer at universities in both China and Sweden and was recently named a ‘face to watch’ by Campaign Asia-Pacific.

Mrs. Lili Wang

Founder, Golden Bird Internaitonal Consulting

Mrs. Lili Wang

Founder, Golden Bird Internaitonal Consulting

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Advisor of CCTV-National Brand Plan (国家品牌计划) .Lili has provided crisis communications and spokes person trainings to senior executive from companies like Benzs, Continental, Saint-Gobain, Sinochem, Solvy, Sabic, Covestro, etc.
Former Asia Pacific CMO of GE Lighting, Home Appliance and Industrial.
Chairman of AICM (Association of International Chemical Manufactory) PRCC committee (2015).
Chairman of European Chamber Marketing and Communications Committee, Shanghai (2016-2017)

22 years experience in UK, US and China in both B2B & B2C industries Serving top Fortune 500 companies include GE, Bestbuy, and Deloitte Consulting (Chicago), CCTV.

Executive Keynote speakers for Global WIN (2015 Rome), CEIBS, Fudan, Jiaptong MBAs, Asia Digital Marketing Forum (Singapore & HK), Beijing Olympics Economy Forum (Beijing)

A Coach for Marketing/Communications professionals

Graduated from Northwestern University (Chicago)  

Ms. Liki Qin

Regional Manager, Reputation and Branding Asia, MSLGROUP

Ms. Liki Qin

Regional Manager, Reputation and Branding Asia, MSLGROUP

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Liki Qin has 6 years of integrated communications experience from China and Asia. Liki has participated in the management of several larger scale crisis and issues situations.

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