Outperform your competition by professionally launching, marketing and selling your products and services by designing powerful marketing strategy, performing targeted marketing research, structuring marketing plans and executing them successfully.
This course covers the critical activities of planning and implementing marketing strategies. You will gain an in-depth understanding of the management process involved and gain competitive advantage by challenging the conventional approaches.
Through a set of proven action-based course activities, you will be equipped with the practical marketing strategies which will help you gain maximum prots and long-term value from your marketing.
Objectives
At the end of this course, you will have...
- acquired a structure of Systems Thinking to design, build, implement and sustain Strategic Marketing and Sales Planning
- learned the techniques and tips to successfully implement this plan and keep it up to date year after year
- obtained the know-how for focusing your sales and marketing efforts
- explored different approaches to marketing and sales success
- learned how to build and track key success measures
- understood how to implement a complete toolkit for powerful & practical marketing strategies
Please note that registration starts at 8:30am. The training starts at 9am.
Key Topics
Foundational Concepts of Marketing
- What is marketing?
- Marketing vs. selling
- Understanding the new economy and globalization
- E-business in marketing
- Deliver value to customers with Customer Relationship Management
The Strategic Marketing planning process
- Define the scope with a Mission Statement
- External analysis:
- PESTEL
- SWOT
- Porter's Five Forces Model
- Trend Analysis
- Identify your marketing objectives
- Porter's Three Generic Strategies
Segmentation, Targeting and Positioning
- Identifying the competitive business focus
- Dening a winning business portfolio
- Effectively differentiating and positioning products/services
Innovation and lateral thinking
- Thinking out-of-the-box
- Utilizing methodologies for innovation
- Applying creativity in Strategic Marketing
Integrating your Marketing Plan
- Framework of a Marketing Plan
- Marketing Plan Checklist
- Implementation of a Marketing Plan
Who Should Attend
Marketing and product managers, directors and vice presidents of marketing, brand managers and management teams.
Payment:
You can pay at the day of the event using cash or local debit/credit cards. The European Chamber can give you an official fapiao for amount exceeding 200 RMB, and this will be sent to you via courier a few days after the event.
Terms & Conditions
Trainings have very limited seating so to ensure your attendance we encourage advance online registration and payment. We cannot guarantee entry to anyone not registered in advance.
The training is held in Chinese.
Cancellation Policy
If you cannot attend the training for which you have registered, please cancel your registration no later than one business day prior to the event. If you fail to notify us of your cancellation in a timely fashion, you will be charged for event costs.
To cancel you can: 1) email yangzhao@europeanchamber.com.cn, or 2) cancel online if you registered for the event through the website.