The perceptions and behaviors of consumers and employees in China are changing fast—so fast, in fact, that businesses are finding it extremely hard to keep up. While profound demographics changes are making the consumer and employment market landscape more complex, companies have increasingly began to consider their roles and contribution in society as a startegy to build and maintain loyalty. As CSR gains importance in the eyes of senior management, companies are engaging in a wide range of CSR programs including environmental sustainability, community support, cause-related marketing, and employee enablement. They are investing significantly in publicizing their CSR initiatives inthe hope of strengthening relationships with employees, customers, investors, and the broader community.

To capitalize on the potential of China’s market and workforce, companies need to understand who their
audiences are, what they want and expect from their providers, and how they go about making their choices. Armed with such insights, Chinese companies and multinationals, alike, will be able to create a differentiated sales and HR strategy
that will, in turn, enable them to acquire, engage and retain more customers and employees.

AGENDA

14:00 to 14:30       Registration

14:30 to 14:40       Welcome Remarks

14:40 to 15:10       Presentation by Ms. Audrey Rode, Strategic Planning Director, Nude Agency

15:10 to 15:20       Q&A

15:20 to 15:50       Presentation by Ms. Veronique Rochet, Sustainability Manager, H&M China

15:50 to 16:00       Q&A

16:00 to 16:10       Closing remarks

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Speakers

Ms. Audrey Rode

Strategic Planner, Nude Communications

Ms. Audrey Rode

Strategic Planner, Nude Communications

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Audrey Rode joined Nude in 2005 after working as strategic planner at FutureBrand Paris. Audrey is managing a team the hole team of strategic planning for Nude France and China.

Ms. Veronique Rochet

Sustainability manager for China, H&M Hennes & Mauritz

Ms. Veronique Rochet

Sustainability manager for China, H&M Hennes & Mauritz

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Veronique Rochet has worked for H&M for 15 years. From 2000 – 2005 she was based in H&M’s New Delhi office, responsible for sustainability in H&M’s supply chain in India, Sri Lanka and Pakistan. Veronique then worked with H&M’s Eastern Europe region, where she supported the implementation of H&M’s new sustainability assessment method. She moved to China in 2007, where she is now responsible for overall strategic direction of H&M’s sustainability initiatives in China, Cambodia, Vietnam and Myanmar for production.

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