Fully booked: Book Presentation >> China Goes West: Everything You Need to Know About Chinese Companies Going Global Go back »
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Time2014-05-27 | 15:30 - 18:00
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Venue:EUCCC Shanghai Office, Shui On Plaza, Floor 22, Room 2204
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Address:
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Fee:Members: 200 |
Non Members: 400
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China's corporate champions have arrived. Consumers around the world are typing on Lenovo computers, storing their food in Haier refrigerators and speaking on Huawei mobile phones. But how did products from these Chinese companies enter our daily lives?
China Goes West presents an unrivalled overview of Chinese companies' expansion into international markets and the opportunities and challenges it brings. Through rigorous research, case studies and exclusive interviews with senior executives, Backaler tells the story of why and how Chinese companies invest in developed countries in Europe and the US, providing much-needed insight into these firms and their rise. He also provides thorough, practical advice for governments, companies and societies in China and the West to minimize the threat and maximise the benefits of Chinese investment.
This talk will specifically address the drivers of Chinese firms’ international expansion and the implications for European multinational corporations – both in China and in their home countries.
Agenda
15:30 - 16:00 Registration
16:00 - 16:05 Welcome Remarks, Mick Adams, Vice Chairman of the Board, European Chamber
16:05 - 17:00 Presentation by Joel D. Backaler
17:00 - 18:00 Q&A
Please register through this website (button above). For any further enquiries, please contact Ms Zhao Yang at yangzhao@europeanchamber.com.cn or 63852023-117.
This event will also be held in Beijing. For further information please click here.
About the Author
Joel Backaler is a Director at Frontier Strategy Group, a contributing columnist for Forbes, and a member of the National Committee on United States–China Relations. His work focuses on bridging the gap between Western and Chinese businesses, serving as an intermediary and advisor to executive leaders on both sides.
Following a Fulbright Fellowship in Taiwan and advanced Mandarin study at the IUP Center at Tsinghua University in Beijing, Backaler worked with Atos Consulting’s China state-owned enterprise practice in Beijing. During his subsequent career with Frontier Strategy Group, Backaler was part of the founding team of its Asia Pacific office in Singapore, where he worked with Presidents of Asia Pacific for American and European multinational companies.
Backaler is an award-winning blogger at TheChinaObserver.com and frequent contributor to mainstream global media outlets. He has lectured at Princeton University, testified before the U.S.-China Economic and Security Review Commission, and regularly speaks at companies and conferences on the topic of Chinese overseas investment.
Backaler, a fluent Mandarin speaker, has worked and lived in Beijing, Shanghai, Taipei, and Singapore. He currently lives in Washington DC with his wife Qian.