Dear Forum Member,
The European Chamber is pleased to invite you to the coming Joint Forum meeting, which will be held on Friday 12thJuly, starting at 4:30pm at the European Chamber Beijing and Shanghai offices (Video Confernece).
At this meeting, we have the great pleasure of welcoming representatives from Lenovo Group, China Consumers’ Association and Nielsen Greater China, who will engage in a discussion on the issue of Consumers and CSR in China. In particular, the speakers will share with the audience, from their individual perspectives, the shifting purchasing behavior of Chinese consumers, the role that CSR, sustainability and social media have played in this process, as well as how companies have acted to respond to the new trend.
Outline of Discussion:
Mr. James Gong, Director, Nielsen Greater China:
The Role of CSR and Sustainability in Shifting Consumer Behaviour in China
Mr. Li Jian, Product and Service Evaluation Committee, China Consumers’ Association
Introduction to CCA’s working priorities and expectation from foreign companies
Ms. Linda Fu, Senior CSR Manager, Lenovo Group
Lenovo’s CSR strategy in China
Interactive session
To attend this meeting, please register with Ms. Xiaowen Ma at xwma@europeanchamber.com.cn indicating whether you will be attending in Beijing or Shanghai, by COB Wednesday, July 10th 2013.
Tentative Agenda
1) Panel discussion: Consumers and CSR in China
2) Q&A
3) Discussion on CSR Forum activities and input from members
4) AOB
For any questions about the European Chamber in general or the CSR Forum and or MarCom Forum in Shanghai, please contact Ms. Tina Ran at tran@europeanchamber.com.cn