The China IPR SME Help Desk and the European Chamber of Commerce in Shanghai are delighted to invite you to attend a event regarding 'How can European Small and Medium-sized Enterprises (SMEs) take advantage of the manufacturing and sales opportunities China offers while minimising the risk of infringement?'

Fast growth, low costs, an increasingly skilled worksforce and improving infrastructure have attracted many European companies to open manufacturing plants in China. However many companies doing business in China face issues with IPR infringement.

How can European Small and Medium-sized Enterprises (SMEs) take advantage of the manufacturing and sales opportunities China offers while minimising the risk of infringement? What essential steps should be taken to prevent intellectual property loss? How can infringement be fought on a limited budget?

This workshop will tackle these questions and will cover all you need to know about China's IPR landscape. Its advantages and pitfalls will be addressed during an interactive workshop, which will provide you with the right tools to formulate the ideal IPR strategy for your business

Tentative Agenda

09.30am - 10.00am         Registration

10.00am - 10.15am         Update on the China IPR SME Helpdesk's activities

                                             Judith van de Bovenkamp, Project Officer, China IPR SME Helpdesk

10.15am - 10.45am         The Role of IP in Manufacturing

                                             Georgia Chiu, Counsel, Hogan Lovells

10.45am - 11.15am         Group exercise

                                             Georgia Chiu, Counsel, Hogan Lovells

11.15am - 11.30am         Q&A Session

Speaker Biography

Georgia Chiu, Counsel, Hogan Lovells

Georgia has a wide experience in handling contentious intellectual property matters including patent and trade mark litigations and anti-unfair competition actions in China. Her experience also includes non-contentious intellectual property matters, such as providing freedom to operate opinions and counselling on IP portfolio management. Georgia has substantial experience in advising clients on technology transfer.

Georgia is currently acting for multi-national companies in respect of IP matters in China, including contentious matters involving patents. She has experience in the automation technologies, electronical appliances, toys, pharmaceutical, medical devices and household products industries. A native of Shanghai, Georgia speaks Mandarin, Shanghainese, Cantonese and English.

IPR One-On-One IPR Consultation Sessions

If you would like to receive confidential one-on-one advice about your business in China, sign up for a free, 20-minute consultation with the expert of the China IPR SME Helpdesk. To ensure you have a chance to meet with the expert, please book your session in advance by indicating your interest when you register. Please specify the nature of your question. The One-on-One consultations are open to European SMEs on a first-come, first-served basis. Any information you provide to the EU SME Centre and the China IPR SME Helpdesk with be treated as confidential.

Registration and cancellation

China IPR SME Helpdesk events are only open to European Small and Medium Enterprises (SMEs) and SME intermediary organisations such as embassies and consulates, chambers of commerce and trade associations. This event is closed to law firms and business consultants. If you meet the criteria and would like to attend please register by emailing rsvp-china@china-iprhelpdesk.eu with the name and date of the event in the subject line and your company information. You will receive a confirmation e-mail. Because seating is limited, in the case of unexpected cancellation please inform the Helpdesk as soon as possible.

For more information, please visit: http://www.china-iprhelpdesk.eu/en/upcoming-events/icalrepeat.detail/2013/04/24/274/-/the-role-of-ip-in-manufacturing-shanghai

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