Online Branding in China Go back »
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Time2012-09-18 | 15:30
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Venue:Westin Beijing Chaoyang
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Address:7 North Dongsanhuan Road, Chaoyang District, Beijing
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Fee:Members: 250 RMB |
Non Members: 400 RMB
The European Chamber of Commerce in China is pleased to invite you to a seminar on Digital Marketing on Tuesday, September 18, hosted by the European Chamber Marketing & Communications Forum.
With more than half a billion Internet users and soaring smartphone demand, China will in 2013 surpass Japan to become the world’s second largest Internet advertising market. The number of digital marketing tools has grown exponentially and has given rise to a wide range of inexpensive ways of reaching hundreds of millions of consumers. At this seminar, four senior industry experts will explore the latest trends in digital marketing and online brand management in China.
Speakers
1. Johan Björkstén, Chairman, MSL China
Social Media Crisis Management in China
2. Donna Li, General Manager of Strategic marketing and Media Planning, Renren Inc.
Social In & Mobile Up – How does it work in China?
Moderator
Sharon Tang, Vice President and Head of Communications, Bayer Greater China and Chair of the European Chamber Marketing & Communications Forum
Agenda
3:30pm – 4:00pm Registration
4:00pm – 5:15pm Presentations
5:15pm – 5:45pm Panel Discussion
5:30pm – 6:15pm Networking
Speakers
Mr. Johan Björkstén
Born in 1964, Johan has spent more than 20 years in China since his first visit in 1986. He is fluent in Chinese and worked for eight years as a radio and TV host, producing more than 500 of his own weekly Chinese programs on Beijing TV and Beijing Music Radio. He is a frequent guest and commentator on China Central Television and has hosted TV shows and events all over China.
In 1994, he founded Eastwei Relations, which grew to China’s leading local strategic PR consultancy with over 100 employees in four cities. In 2009, The Holmes Report awarded Eastwei Relations the accolade of China PR Agency of the Year; one year later, in 2010, the agency joined MSLGroup to become MSL China. The firm serves a number of Fortune-500 clients including household names such as P&G, IKEA, SONY, Puma, Volvo Cars, ABSOLUT and Singapore Tourism Board.
Ms. Donna Li
Ms Donna Li is the General Manager of Strategic Marketing & Media Planning of Renren Inc, the leading real-name social platform in China. She oversees RenRen.com, Nuomi.com, 56.com trade marketing as well as online advertising business, offering most effective marketing solutions via social media mechanism to clients of all major business sectors.
Prior to joining RenRen, Donna was the trade marketing director of Taobao, Alibaba, and Yahoo, and has gained most cutting-edge knowledge and solid experience from portal, to search to e-commerce. She also acted as the media planning head for Yahoo global cross-border deals, working extensively with world Multi-national brands and research institutes.
Ms. Sharon Tang
Since July 2007, Sharon Tang heads the Corporate Communications department of Bayer Greater China. Prior to joining Bayer (China) limited, Sharon was responsible for corporate communications with Philips China. After joining Philips in 2004, she held various positions in Brand Management and Corporate Communications in Beijing and in Shanghai, as well as in Amsterdam, where she led the global key media account management at Philips global communications. Prior to Philips, Sharon was the head for Corporate Communications with Nortel, a leading Canadian telecom company and used to work in Beijing and Toronto respectively in her 7 years at the company. Sharon holds a Master degree of Literature as well as a Master Degree of Business Administration.