CRM (Customer Relationship Management): Do you know the value of your customers?
Background Information:
Where is the largest pool of consumers? – China
Where will be spent the largest marketing budgets in the next 5 years? – China
Where is recorded the fastest change in customer behavior? – China
Where is the fastest increase in consumer’s purchasing power? – China
Where are the largest distributors’ channels? – China
Which tool in the marketing mix allows brands to recruit, measure, communicate, segment, promote and optimize customer value? – CRM
Do you want to go beyond traditional marketing, create differentiation and optimize your customers’ values? – Please join!
The Training intended for:
CRM Manager, Marketing Manager, Brand Manager, Sales Managers, Business Development Managers.
Industry: All industries having to deal with clients in China: FMCG, Luxury, Automotive, Retail, Hospitality, Telecom, High Technology, Bank…
Objectives:
The objective of this training session is to provide participants with a whole around understanding of CRM for both B2B and B2C businesses in China through a mix of real cases illustration and discussion (including cases from FMCG, Automotive, High Tech, Luxury and Hospitality), as well as giving tips and advises on the possible CRM strategies applicable on the China market.
Content:
Training session will include presentation of both theoretical and real-life application in China of several CRM best practices.
Teaching approach:
- Lecture & debates
- Experience learning situations
- Case studies
- Team work & experience sharing
Former Attendees’ Feedback on CRM training
"I profited a great deal from this CRM training. The trainer's teaching approach is novel to me."
"Through a mix of the case studies and group discussion, I got a deeper understand on CRM for businesses in China."
"The trainer offered me useful tips and professional advice on the possible CRM strategies applicable on the China market during downturn time, which was of great help to our company."
Speaker:
Mr. Johann Suchon, Deputy General Manager, Edenred China (Former name: Accor Services China)
Graduated from HEC School of Management, Johann has extensive experience in consulting and CRM. He started his career as a consultant and worked six years at Accenture and other management-consulting firms as a CRM and Strategy Consultant. He has been involved in CRM projects in industries of Travel, Telecom, High Technology, Bank, Automotive and FMCG in both Europe and USA.
Johann joined Accentiv' China in 2005, the worldwide Relationship Marketing Agency under Edenred. He was first in charge of the Beijing Office of Accentiv’ and now takes full responsibility and supervision of operations for China and Hong Kong.
Agenda:
8:30-9:00 Registration and breakfast
9:00-12:30 Main workshop (include break)
Event Terms & Conditions
Please note that, though all are welcome to attend our events, we strongly recommend that you register online with us in advance so that we can keep you updated on any changes in the event schedule. From time to time, due to unforeseen circumstances we need to change the time or venue of an advertised event. So please do let us know by registering online if you plan to attend an event so that we can keep you informed.
To register for this event please register before 18:00pm on 3rd July. Please note that we will send you a registration confirmation. We require 48 hours notice for cancellations, no-shows who fail to cancel before this time will be invoiced for the event. Registrations done after the deadline will be accepted only if space permits and are charged an additional 50 RMB walk-in fee. For any further enquiries or registration, please contact us at xchen@europeanchamber.com.cn