The European Chamber of Commerce, PRD Chapter, is pleased to promote such a high profile cultural event from one of the EU members state most strongly associated with art, culture, tradition and branding. Italian Logos is a really innovative exhibition project, ideated and promoted by INNOVARTE, an Italian consulting company specialized in heritage marketing aimed to promote the relationship between culture and business.
This project comes under the patronage of the President of the Italian Republic and has gotten the fully support of the Presidency of the Italian Council of Ministers, Ministry of Foreign Affairs, Culture and Heritage Ministry, Economic Development Ministry, International Trade Ministry, Agriculture and Forestry Ministry, along with ICE (Italian Trade Office), UIR (Rome Industries Union) and the Culture Commission of Con -findustria (Italian Industries Association).
This event has been presented the first time in Italy, in S. Angel Castel of Rome, in 2008 and now is getting ready for his worldwide tour that will start in January with the event of Shenzhen (01/20~02/12/2011) and then being followed by Tokyo, Seoul, New Delhi, Dubai and San Paolo for 2011, Buenos Aires, Rio de Janeiro Santiago, Lima, New York for 2012.
Italian Logos is a pure cultural exhibition; therefore the venue of the event will be a museum where organizer INNOVARTE intends to narrate the history of Italy through the Logos of the Companies making Italy great in the world. This is an innovative way of promoting companies and their business through culture.