PLEASE NOTE THE CHANGE OF DATE!
The European Chamber of Commerce is delighted to have Tom Doctoroff, North Asia Area Director, Greater China CEO at JWT. He is one of Asia’s most respected and well-connected marketing professionals here to discuss about the emotional power of digital media.
Chinese youth are intoxicated by a new digital universe. It's important to note, however, that their relationship with all things digital is dramatically different from Western counterparts. On balance, the latter maintain a more functional relationship with the web, mobile et al while the former are maintaining deeper emotional engagement. The shape of the Chinese digital universe reflects not only new outlets for "release" and "self-expression" but eternal Chinese cultural imperatives rooted in an individual's relationship with society and craving for acknowledgement. Today, a few brands have started to harness the emotional power of the digital universe, but not many. In a lively, case-filled presentation, Tom will take you on a journey through the world of new media and, along the way, uncover means of deepening bonds with young Chinese who are pulled between polarized desires to "fit in" and "stand out."
Speaker
Tom is regarded as the leading expert in understanding how Chinese culture and psychology impacts both consumer communications and mainland corporate structure. He is the recipient of the “Magnolia Government Award (白玉兰政府纪念奖),” the highest honor given by the Shanghai municipal government to expatriates and was selected to be an Official Torchbearer for the Beijing 2008 Olympics. To view his CV please click_here.
Agenda
8:00 – 8:30 Registration
8:30 – 9:45 Presentation by Tom Doctoroff, Greater China CEO, JWT:
Journey of the Second Life (虚拟人生之旅）
9.45 – 10:15 Q & A
Event Terms & Conditions
Please be advised that the media is normally allowed to attend all EUCCC public events unless otherwise stated, on the condition that no one attending these events quotes participants by name (the "Chatham House Rules").To register for this event please register online by 18:00pm on Monday 2nd November 2009. Please note that we will send you a registration confirmation. We require 24 hours notice for cancellations, no-shows who fail to cancel before this time will be invoiced for the event.
For more information, please visit:
http://www.sofitel.com/gb/hotel-1603-sofitel-shanghai-hyland/index.shtml