Everybody knows that small and medium-sized enterprises (SMEs) are the backbone of most – if not all – global economies, including the EU and China. SMEs are contributors to employment, drivers of innovation and creators of economic growth. At the same time, due to their limited resources, smaller companies tend suffer more from economic, trade and investment imbalances, market access issues and lack of level-playing field than their larger counterparts. In particular, European SMEs doing business in China are often faced with a dilemma: on one hand, China is a large, attractive and increasingly relevant market for European businesses; on the other hand there are considerable challenges linked to operating in an environment where there are still access issues, a lack of level playing field and regulatory hurdles. Aware of the growing importance of China as a global economy, the European Union set in 2010 the EU SME Centre, an EU-funded project implemented by five partners – including the European Chamber – that aims to support European SMEs to enter and operate in the Chinese market.

The European Chamber and the EU SME Centre are pleased to invite you to our next meeting, where EU SME Centre Advocacy Manager Ester Cañada Amela will discuss the key hurdles encountered by European SMEs in China, and how the EU SME Centre can support them grow in a challenging yet exciting market.

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A/C Name: 中国欧盟商会
A/C No.: 7110210182500027543
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北京市朝阳区新源南路6号京城大厦 

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Speakers

Ms. Ester Cañada Amela

Business Manager European Affairs, European Union Chamber of Commerce in China

Ms. Ester Cañada Amela

Business Manager European Affairs, European Union Chamber of Commerce in China

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With a background in languages and international relations, Ester is a reliable and adaptable professional with both working and academic experience in multiple countries. As part of the Government Affairs team, she currently is the Chamber's main liaison with the European Union and Member states' Governments. She also manages the advocacy activities of the EU SME Centre through liaising with business and government stakeholders, managing the Inter-Chamber SME Working Group, and producing reports on SME policies in China.
Ester has a BA on Social and Institutional Translation from the Autonomous University of Barcelona, and a Double Master’s Degree on European Affairs and International Politics from Sciences Po Paris and Fudan University.

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