此课程为中文授课 This training is held in Chinese.
课程背景 Curriculum Background：
中国消费者的衣食住行正向移动端深度倾斜，越来越多的人已经习惯了移动支付带来的便利性，过去20年信用卡没有搞定的事情，微信和支付宝仅仅用了2年。 但同时，中国互联网公司很难再从数量上获得红利，正如马化腾和王兴曾提到的一样，每一个用户的时间、活跃度和购买力变得尤为重要。因此，此课程着重讲解如何提升微信公众号实质价值, ROI，拉动用户的互动与增长, 以满足商业变现的需求。
Chinese consumers' clothing, food, housing and transportation are deeply inclined towards the mobile end，more and more people have become accustomed to the convenience brought by mobile payment. Those things that haven't been cracked by credit cards in the past 20 years, WeChat and Alipay only spend two years to solve it.
But at the same time, Chinese Internet companies will find it hard to get a dividend from the number side. As Ma Huateng and Wang Xing have noted, time, activeness and purchasing power of each user becomes especially important. This course focuses on how to enhance the real value of the WeChat public account, and stimulate user interaction, ROI and growth to meet the needs of business realization.
目标受众Target Group
市场运营，商业拓展，品牌营销，公共关系
Marketing Managers, Business Developers, Branding Managers, Public Relations Managers
课程大纲Course Outline
实战篇 Practice Chapter
第一讲 公众号的涨粉与变现 Lecture One Increase fans and turn into reality of official accounts
l 涨粉&变现的2大前提
l 商业变现的5个盈利模式
l 快速涨粉的12个有效方法
l 如何提升你的品牌价值？
l 裂变：打破互联网圈层的秘密
l 2 big premises of increase fans and turn into reality
l 5 profit models for commercial realization
l 12 effective ways to increase fans quickly
l How to promote your brand value?
l Fission：Break the secrets of Internet Layers
第二讲 公众号文案写作的五个软实力 Lecture Two Five Soft Power of Official Accounts Copywriting
l 选题：主编和小编，只差这一点！
l 标题：如何写一个10W+的标题？
l 方案：高转化率文案的创作套路
l 排版：如何订制公众号的排版风格？
l 学习：如何拓宽新媒体行业的视野和见识？
l Select topic：The chief editor and editor，that's the only difference！
l Headline：How do write a title worth 100,000 +？
l Copywriter：What creative routines do a high conversion rate copy have？
l Typesetting：How to customize the typesetting style of official accounts？
l Learning：How to broaden the vision and knowledge of the new media industry？
第三讲 如何写文案：把你的想法塞进用户的脑袋 Lecture Three How to Do Copywriting ：Put Your Ideas into the User's Head
l 为什么你写的文字没人看？
l 说服就是讲故事
l 皮克斯是怎么讲故事的？
l 文案写作的SB7框架
l 写出同理心，让读者变朋友
l 带领读者一起去经历
l 用不同的方式打动用户
l 占领用户的认知
l 你就是解决方案
l 价值、吸引、打动、说服
l 如何开头？从第一段话开始就吸引住读者
l 如何结尾？
l 如何制造冲突？
l 商机！！！
l 金句，让用户主动帮助你传播
l 引导用户下单
l 文字转化成钞票的4种常用技巧
l Why is your writing unread?
l Persuasion is telling a story
l How does Pixar tell stories?
l SB7 framework for copywriting
l Write with empathy to make readers friends
l Take the reader through the experience
l Impress users in different ways
l Capture user perception
l You are the solution
l Value, attraction, touch, persuasion
l How do you start? Capture the reader from the first paragraph
l How to ending？
l How to create conflict？
l Business opportunities！！！
l Golden sentence, let the user take the initiative to help you spread
l Guide users to place the order
l Four common techniques for converting text into money
第四讲 微信公众号运营的三个核心算法 Lecture Four The Three Core Algorithms of WeChat Official Accounts Operation
l 一个原理：微信公众号运营的本质
l 一套流程：百试不爽的公众号运营方法
l 一条公式：如何引导用户的行为？
l 三招搞定微信公众号运营
l One principle: The essence of WeChat official account operation
l A set of procedures: Official account operation methods to have proved effective every time
l One formula: how to guide user behavior?
l Three steps to work out WeChat official account operation
理论篇 Theory Chapter
第五讲 互联网产品认知 Lecture Five Internet Product Cognition
l 认知升级 & 知识变现
l 中国互联网25年
l 互联网产品的本质
l 理解新媒体
l 向正在生成的未来学习
l Cognitive Upgrading & Knowledge Realization
l 25 years of Chinese Internet
l The essence of Internet products
l Understanding new media
l Learn from the emerging future
第六讲 互联网产品运营 Lecture Six Internet Product Operation
l 运营黑客：AARRR
l 为新媒体准备一个故事
l 内容和故事所扮演的角色
l 新媒体的制胜『三角形』
l 引诱、引诱、引诱，出击！
l 套路，全都是套路！
l Operating Hacker：AARRR
l Prepare a story for new media
l The role played by the content and the story
l The way that new media wins『Triangle』
l Lure、lure、lure，sortie！
l Routine，all is routine！
Agenda:
08:30-08:55 签到 Registration
09:00-10:30 培训 Training
10:30-10:40 茶歇 Coffee Break
10:40-12:00 培训 Training
12:00-13:00 午餐 Lunch
13:00-15:30 培训 Training
15:30-15:45 茶歇 Coffee Break
15:45-17:00 结束 Training
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Terms & Conditions:
Trainings have limited seating so to ensure your attendance we encourage advance online registration and payment for ALL events. We cannot guarantee entry to anyone not registered in advance.
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