Based on market research firm Forrester’s prediction last year, more companies will replace Chief Marketing Officers (CMO) with Chief Growth Officers (CGO) in 2018 – in short, CMOs must “grow or go”. The path forward is for marketing to adapt and evolve, but how? Our companies are overloaded with data. Technology is disrupting traditional ways we work. Change is the new constant. The traditional approach and methods we have used for developing strategy, market insights, and improving customer experience are struggling to support a growth-oriented organization.
The European Chamber Marketing and Communications Forum is delighted to invite Nathan Midler, former Head of IBM’s Market Insights and Data Strategy and current Founder and CEO of Prophetbull, to present how marketing can drive growth and how cutting edge technology, such as AI and big data, is enabling marketing to make faster and better decisions. He’ll be sharing case studies of how to leverage analytics for better social, customer, and competitor insights.
Agenda
13:30-14:00 Registration
14:00-14:05 Welcome remarks
14:05-15:00 Presentation by Nathan Midler, former Head of IBM’s Market Insights and Data Strategy and current Founder and CEO of Prophetbull
15:00-16:00 Q&A
Terms & Conditions:
Events have limited seating so to ensure your attendance we encourage advance online registration and payment for ALL events. We cannot guarantee entry to anyone not registered in advance.
All our events are held in English and are off-the-record unless otherwise stated.
Cancellation Policy:
If you cannot attend an event for which you have registered, please cancel your registration no later than one business day prior to the event. If you fail to notify us of your cancellation in a timely fashion, you will be charged for event costs.
To cancel you can: 1) email rgao@europeanchamber.com.cn, or 2) cancel online if you registered for the event through the website.