Despite the rise of ride hailing in China, Roland Berger remain bullish on the future prospects of car sharing, projecting an annual growth rate of 45 per cent in the Chinese car sharing fleet through 2025. In a recently published report titled, Car Sharing in China: How to Operate a Successful Business they cite several reasons for optimism including: expressed government support, the potential for tie in with new energy vehicles, insufficient public transport, and a wide gap between license holders and those who own their own vehicle.
With no clearly sustainable car sharing business model having emerged there remain divergent models practiced by the major players: ‘Round Trip’, ‘One-Way’, and ‘Free Floating’ (think Mobike/OFO). Similarly OEM’s and tech companies are still battling it out for early supremacy in this market, with European players already directly or indirectly profiting, for example with premium Car Sharing Operator EZZY’s shared fleet consisting solely of the BMW i3.
The rise of car sharing is representative of a wider shift in the automotive industry as it moves from a purely manufacturing industry to a more a more customer-orientated service industry. The European Chamber is delighted to welcome Ron Zheng, Partner and Vice President of Roland Berger Greater China, to explain the place of today’s car sharing market in China’s evolving mobility sector, the opportunities for foreign companies, and why there is so much reason for optimism in this largely untapped and blossoming market.
Agenda:
09:00 – 09:30 Registration and Welcome Coffee
09:30 – 09:40 Welcome Remarks
09:40 – 10:30 Presentation by Ron Zheng, Partner and Vice President of Roland Berger Greater China
10:30 – 11:00 Q&A
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