This session aims to help marketers in B2B companies to answer the questions that has long been obsessing them since the very beginning of Wechat official account.
Is Wechat official account the right tool for B2B marketing?
What’s the best practices for B2B Wechat Marketing?
How to convince your management to start Wechat marketing?
This session will start with a set of official statistics from Tencent on the usage of Wechat in business environment to prove that Wechat is more than a message APP used among your social connections, but also a useful business tool that is widely used in China among business professionals.
It will also explain the evolution of Wechat official account, including its adoption in B2B companies and the ever increasing competition to acquire users' attention.
Lastly, it will outline four practical tips of how to make sure Wechat strategy can be a success for your B2B companies, followed with case studies in each tips.
Agenda:
16:20-16:30 Registration
16:30-16:35 Opening words by Ms. Grace Yao, Vice chair of the Marketing Forum of European Chamber/Senior manager of the European Business Group in PwC China
16:35-17:20 Wechat Marketing for B2B by Mr. Sheng Pang Founder & CEO of Juplus Interactive Technology
17:20-17:40 Q&A
17:40-17:45 Closing remark by Ms. Grace Yao