Tap into China’s 700 million WeChat users and understand what they like and dislike about your products and services. Understand how WeChat can improve your stakeholder communications and build a community to keep professional readers more engaged. Follow how to use WeChat as an export tool, how to generate demand for your brand, and how long it takes to set all this up.
This half-day workshop will focus on:
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Getting to the core of WeChat features
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Understanding user behaviour
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Learning about cross-border e-commerce
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Positioning your brand and promoting it via WeChat
Agenda
13:30 – 14:00 Registration
14:00 – 14:30 The World of WeChat
14:30 – 15:30 Tips, Trends and User Behaviour
15:30 – 16:00 Coffee Break
16:00 – 17:00 Using WeChat as an Export and E-Commerce Tool
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Get initial market feedback by checking the ‘buzz’ on a product category or brand
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Understand how payments work via WeChat
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Think about post-sales logistics
17:00 – 17:30 What Works, What Doesn’t
17:30 - 18:00 Q&A
For more information, please visit:
http://www.eusmecentre.org.cn/event/2016-12-09/developing-wechat-strategy-your-business-china