As we spend an increasing amount of time online and on our mobile devices, it is clear to see that we are in the midst of a technology-led transformation that is shaping the nature of marketing. Technology has always played an important role in how marketing works but what is different today is the unprecedented rate of change in both the development of marketing tools and the escalation of expectations for better experiences from customers. The challenge for brands is how to embrace this transformation to better connect with audiences and support marketing and business goals.
Most companies already recognize the potential benefits of leveraging technology to enhance marketing activities but the challenge comes when it is time to design and implement effective strategies, select marketing tools and ultimately measure success.
What are the marketing technology trends that you need to be aware of in 2016? What are the main opportunities and challenges in adopting these technologies? What are the main considerations for China?
To tackle this important topic and the above questions, The European Chamber is delighted to invite Zhang Yu, Founder and CEO of inter3i. inter3 helps companies collect data on social media and analyse/monitor the data for marketing and communications purposes.
Agenda:
14:00-14:15 Welcome and introduction
14:15-15:00 Presentation by Zhang Yu, Founder and CEO of inter3i
15:00-15:45 Q&A
15:45-16:00 Networking