Volkswagen: Focus On Growth of the Next Generation Go back »
2019-02-20 | Shanghai
- CSR Report of Volkswagen Junior Football Program systematically analyzes the achievements of the Junior Football Program by upholding the concept of “Football Is More Than a Match”, showing care for the growth of the youth, facilitating the development of junior football, promoting the establishment of a sustainable football culture, and enhancing cultural and sports exchanges between China and Germany in the past five years.
- Regarding sports development as one of the core areas of corporate social responsibility (CSR), Volkswagen Group China shoulders the responsibility for the environment, society and the next generation through the Volkswagen Group China ZHIXING CSR Fund, contributing to the sustainable development of junior football in China.
[February 20, 2019, Shanghai] At the awards ceremony of Chinese Footballer of the Year, Volkswagen Group China released CSR Report of Volkswagen Junior Football Program, which was also supported by the Research Center of Soccer Development in China (RCSDC), Division of Sports Science and Physical Education, Tsinghua University. The report systematically analyzes the junior football program, supported by Volkswagen Group China, in the past five years based on the current status quo of technology improvement, talent reserve and training systems regarding junior football as well as the concept of “Football Is More Than a Match”. It shows experiences learned by the young football players, coaches and related participants, and summarizes the results of the Junior Football Program, by Volkswagen Group China, and how the sustainable development of junior football and the growth of the youth are being furthered. Up to now, a total of 5,000 young players and coaches have benefited directly, with indirect beneficiaries of up to 45,000.
For more information, please visit the source website below.
Source: Volkswagen
