As global economic conditions evolve and geopolitical uncertainty increases, European SMEs face both new opportunities and operational challenges when engaging with the Chinese market. Among all regions in China, the Guangdong–Hong Kong–Macao Greater Bay Area (GBA) stands out as one of the country’s most dynamic, open, and innovation-driven economic zones.
With world-class manufacturing clusters, a robust supply chain ecosystem, booming digital and green industries, and improving cross-border facilitation policies, the GBA is becoming a strategic choice for many EU SMEs—whether they are already operating in China or still evaluating entry opportunities from Europe.
- 16:00 - 17:30
- The Langham, Shenzhen, 4th Floor, Room Mayfair+Westminster 深圳东海朗廷酒店, 4层梅菲尔+西敏厅
European Chamber’s HR Working Group sincerely invite you to attend an interactive workshop focusing on working time management. The session will begin with an overview of the key regulatory requirements, followed by an in-depth, practitioner-oriented discussion.
- 14:00 - 16:00
- European Chamber Shanghai Office, Unit 2204, Shui On Plaza,
Course Overview
This program is designed for management teams, focusing on the core principles and practical skills of "Responsibility & Strategic Communication." It helps participants build effective communication models with superiors, peers, and their own teams, breaking through the "last-mile" communication barriers in execution to align personal and team goals, improve team management and cross-functional collaboration, and ensure vertical alignment.
Integrating psychology, management theories, and real-world cases, the course uses scenario simulations, tool applications, and feedback exercises to enhance strategic thinking and resource integration capabilities.
- 09:00 - 16:00
- 正东国际大厦A座25层
The GBA EU SME Insight Brunch is a closed-door roundtable jointly organised by the EU SME Centre and the European Chamber South China Chapter. The session brings together around 20-30 key EU SMEs in the Greater Bay Area to exchange insights on market trends, supply chain resilience, and business priorities for 2025/2026.
- 10:30 - 12:00
- The Happy Monk (Lumina) 广州Happy Monk 星寰店
Traditional enterprises face pressure from digital transformation and must quickly engage younger consumer groups through live streaming e-commerce by constructing a dual-driven traffic matrix combining 'Official Account and Craftsman IP,' thereby achieving brand renewal and sales growth. This course distills the live streaming methodologies of benchmark enterprises, incorporates multi-industry case studies, and provides reusable live streaming operational frameworks and practical tools to support enterprises in deploying a live streaming matrix efficiently and cost-effectively.
传统企业面临数字化转型压力，需通过直播电商快速触达年轻消费群体，构建“官方号+职人IP”双驱动流量矩阵，实现品牌焕新与销量增长。课程提炼标杆企业直播方法论，结合多行业案例，提供可复用的直播运营框架与实操工具，助力企业低成本高效布局直播矩阵。
- 09:00 - 16:00
- Online Course - Teams link will be shared prior to the training by email 线上课程 - Teams链接将于培训前发送到报名邮箱
