The May/June edition of EURObiz includes several articles on how businesses can thrive in China’s evolving market, particularly in an economy with a notoriously low consumption rate. There is also news on the latest European Chamber advocacy success, with European companies in China now able to enjoy better access to renewables.

In this edition:

• Foreign companies in China’s e-commerce market: IP and data protection rules
• China’s 2025 Action Plan for Stabilising Foreign Investment
• Culture shift: European brands need to rethink how they reach Chinese consumers
• China’s post-Covid travel recovery still a work in progress

EURObiz contains articles and features that address the important issues affecting European businesses in China. Contributions are regularly submitted by Chamber members who are experts in their field. Become a member and make your contribution.