Join us for an exclusive CEIBS Master Class on Ten Commandments for Competing in Turbulent Times in Shenzhen on 19 April 2017, delivered by CEIBS Professor of Management, Jeffrey Sampler.

About the lecture

As we enter 2017, the global economy faces widespread uncertainty and turbulence, yet most companies remain wedded to outdated strategies that are ill-equipped to meet modern challenges. With a focus on digital strategy, and using case studies from CTrip, Trip Advisor, and Expedia, Professor Sampler challenges conventional strategic thinking and provides vital tools that will help your company survive and thrive. Join us for this fascinating seminar as he examines these questions and more: 

- What are the strategic implications of new technology?

- What are the true advantages of Start-Ups over Incumbents for digital data?

- Why do new channels mean new sources of risk?

- Why is IT infrastructure the key to business flexibility?

Schedule:                                   

18.30 - 19.00        Registration & Networking                

19.00 - 20.30        Master Class + Q&A

20:30 - 21:00       (Optional) CEIBS Global EMBA Admissions Q&A

20:30 - onwards   Wine and networking

Speaker: Prof. Jeff Sampler（see introductions below）  

Language: English

Registration:

Free attendance, please register in advance. To register, please click HERE.

For any enquiries, please contact Ruru Tang at truru@ceibs.edu  

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