Writing ability is one of the core competencies in marketing promotion. Whether it is a press release for enterprise brand promotion or a product promotion article on WeChat official account, all marketing and brand promotion work cannot be separated from writing. However, many people rarely receive writing training during their learning and employment process after the college entrance examination.
Press releases are the most basic promotional tool for businesses. However, many companies' press releases actually have many grammar errors and non-standard writing, which affect the professional image of the company.
This lesson aims to start with basic skills and help students master the standardized writing of press releases.
写作能力是市场推广的核心能力之一。无论是企业品牌宣传的新闻稿，微信公众号上的产品宣传文章，所有的市场营销和品牌宣传工作都离不开写作。但是，很多人在高考之后的学习就业过程中，就很少再接受写作的训练。
新闻稿是企业最基本的宣传工具。但是很多企业的新闻稿实际上有很多语法错误、行文不规范的问题，影响了企业的专业形象。
本课旨在从基本功入手，帮助学员掌握新闻稿的规范写法。

• 2025-10-17 | 09:00 - 16:00
• Zoom Online

Digital Material Flow Cost Management Accounting Methods for Sustainable Manufacturing is an area that focuses on the intersection between sustainable manufacturing practices, digital technologies, and accurate costing and management. This one-day course aims to introduce participants to how modern information technology can be leveraged to enhance the management of material flow costs, thereby achieving the dual goals of economic efficiency and environmental responsibility. Through this course, participants should gain a comprehensive understanding of sustainable manufacturing and digital cost management, along with initial implementation capabilities. Additionally, they will comprehend the importance of integrating environmental factors into cost management and how to use digital tools to improve cost efficiency and the environmental performance of the enterprise.

• 2025-10-31 | 09:00 - 17:00
• Industry 4.0 Demonstration and Innovation Center 中德工业4.0技术展示创新中心

The market competition is highly fierce, and the key to success is to establish and maintain close and solid relationships with key clients. In this course, you will be able to systematically gain insights into Key Account Management (KAM) from a global perspective and have comprehensive in-depth analysis of external and internal factors of key clients, thus making influence on the preferences of the procurement decision-making team to achieve sales target.
课程受益：
- 从全局的角度系统地洞察大客户管理
- 为公司制定一个成功的大客户管理方案
- 全面地深度剖析大客户的外部和内部要素
- 更加准确地在客户的内部建立关键人员联盟
- 在公司内部建立赢得大客户的联盟
- 区别竞争对手并获得有利的竞争优势
- 影响采购决策团队的偏好来实现销售
- 进行关键决策人价值演讲来获得关键的支持和承诺

• 2025-11-21 - 2025-11-22 | 09:00 - 16:30
• 北京东直门亚朵S酒店

In the enterprise publicity, copywriting is the most basic work. In addition to press releases and speeches, in-depth writing is the most widely used. An in-depth article is a feature article. The content covers various application scenarios from product advertorials to successful cases.
Due to more content sources and application scenarios, in-depth writing puts forward higher requirements on writing ability.
In this lesson, we will use the "six module method" to help students master the writing method of in-depth manuscript.企业宣传中，文案写作是最基本的工作。除了新闻稿、演讲稿，深度稿的撰写和应用最为广泛。深度稿的英文是feature article。内容涵盖从产品软文到成功案例的各种应用场景。
深度稿因为内容来源更多，应用场景更多，因此对写作能力提出了更高的要求。
本课中，会用“六个模块法”来帮助学员掌握深度稿的写作方法。

• 2025-12-05 | 09:00 - 16:00
• Zoom online

This course will look to the transformation of middle-level management roles, starting first from the enhancement of the manager's personal brand and influence, thus forming personal leadership style. Selecting and building a team is also an essential issue to managers. Combined with classic enterprise cases, the course will enable managers to master the password of management and deeply decipher the growth genes of middle-level management, as well provide systematic solutions for role recognition and basic management methods.
本课程将从中层的管理角色转换做切入点，从管理者的自身影响力提升出发，打造个人品牌，提升个人领导风范，从选人打造团队开始，到管人用人，培训发展，最后激发团队留住人才，和团队一起成长、发展，并结合企业经典案例，全面破解中层管理的密码，深度解密中层成长基因，主要就中层的角色认知和基本管理方法给出系统解决方案。

• 2025-12-17 - 2025-12-18 | 09:00 - 16:30
• Beijing

The basic principles and ideas of the course Pyramid Principles are derived from Ms. Barbara Minto's classic best-seller book "Pyramid Principles". This course strengthens trainee' logical thinking in expression and thinking through explanation of the article structure, and intensive practical experiential exercises. Based on this, it is highly praised by numerous multinational corporations around the world, as well as professionals and learners.

课程介绍

《金字塔原理》课程的基本原则和思想来源于芭芭拉•明托女士经久不衰的经典畅销商业管理书籍——《金字塔原理》。本课程通过对文章结构性特点的讲解，强化学员表达与思考时的逻辑思维方式，大量的实战体验式演练，从而提高学员表达与思考的能力。基于此，它受到全球众多跨国公司的推崇，也受到广大职场人士和诸多学习者的热爱。

• 2025-12-19 - 2025-12-20 | 09:00 - 16:30
• Beijing

Course Benefits
Improve the understanding of workplace communication and establish a positive and efficient communication philosophy.
Summarize workplace communication barriers and clarify future strategies for improving communication.
Understand the significance of communication mindset and cultivate a positive communication attitude.
Master psychological techniques such as strategic communication, subconscious communication, and conflict management to enhance effective workplace communication.
Acquire skills for upward communication, lateral communication, and downward communication to improve work performance and team effectiveness.

课程收益
提高对职场沟通的理解，形成积极高效的沟通理念；
总结职场沟通障碍，理清未来工作沟通改善的思路；
理解沟通心态的意义，打造积极的沟通心态；
掌握沟通投机、潜意识沟通、冲突管理等心理技术，打造高效职场沟通力；
掌握向上沟通、平行沟通和向下沟通的技巧，提高工作绩效和团队效能。

• 2025-12-25 - 2025-12-26 | 09:00 - 16:30
• 北京东直门亚朵S酒店