如何培养一位优秀的跨文化沟通者
Approach 走进跨文化差异。受全球化影响，之前在单一文化中非常有效的领导或沟通方式，在多元文化中可能丧失它的有效性。跨文化沟通者是否了解导致原先驾轻就熟的方式失效的原因？跨文化沟通不当的代价有哪些？
Approach: Affected by globalization, leadership or communication methods that were effective in a single culture may lose their effectiveness in multiple cultures. Do cross-cultural communicators understand the reasons for the failure of the original approach? What are the costs of improper cross-cultural communication?

• 2021-02-02 | 09:00 - 17:00
• Online Training-Via Zoom

Social media age, potential crisis is everywhere, customer complains, safety issues, environmental issues, labor issues, product recall and so on. Companies with an increasingly fierce media landscape changes and an army of self-media eager to express their opinions via wechat and Weibo, that may lead to a reputation crisis and its effects on their brand and even businesses. This is especially true in the digital world, where a new crisis management strategy is a must-have.
社交媒体时代，危机无处不在。客户投诉，安全问题，环境问题，劳工问题，产品召回等等。今天中国有超过300万的自媒体，大量的自媒体通过微信和微博表达自己的观点，如今，越来越多的企业担心声誉危机对自身品牌乃至企业发展的影响。在数字化时代尤其如此，有效的品牌危机预警与应对管理战略势在必行。

• 2021-03-09 | 09:00 - 17:00
• European Chamber Shanghai Office

Times are tough. Companies are cutting back, people are tightening their belts, and many decision-makers are holding off on major purchases. However, your sales targets have NOT been reduced. Selling in a difficult economy requires stronger customer relationships than during a robust one.

日子不好过。很多公司正在削减开支，老百姓在勒紧裤带过日子， 许多决策者也在推迟大规模购买。然而，你的销售目标并没有减少。在严酷的经济形势下您需要更铁的客户关系。

• 2021-03-10 | 09:00 - 17:00
• Online training (the connection will be sent to you after registration)

This training is coorperate with CCI France Chine(French Chamber)
The Chinese eCommerce market is the largest eCommerce market in the world. This market has its own specificities: local players and local practices quite different from the western world.

Whether you are a brand or a merchant with an eCommerce project in China, this training will help you to understand the local eCommerce Chinese market, the best eCommerce practices in China and the Chinese digital ecosystem.

Through real life examples and study cases, this training will allow you to gather the necessary practical and market knowledge for your eCommerce success in China.

Who should attend?
This training session targets any brands or merchants with an eCommerce or Digital project on the Chinese market. Entrepreneurs or ecommerce practitioners can join this course.

• 2021-03-18 | 09:00 - 18:00
• European Chamber Shanghai Office