Government Affairs Training Series: Government Communication Documents Writing and Application

Government communication is an art, and the sense of propriety is very important! Government communication document writing is an important and indispensable basic work for enterprises, and it is the link and bridge between enterprises and the government. Improving the writing level of government communication documents is of great significance to promoting government affairs (GA) and even business operations of enterprises.

政府沟通是门艺术，分寸感十分重要！政府沟通文件撰写是企业一项重要的、不可或缺的基础性工作，是企业与政府联系的纽带和桥梁。提高政府沟通文件写作水平，对促进企业的政府事务工作乃至业务运营都具有十分重要的意义。

• Application Practice: Government communication documents see the big from the small. The scope of application covers a variety of practical details of the GA system. It can be said that it is the anchor point to show the effectiveness and value of GA on the basis of long-time systematic work. At the same time, the training strives to give appropriate approach suggestions from the timing and perspective of government engagement.
  应用实践：政府沟通文件以小见大，应用范围涵盖了政府事务工作体系的多种实践细节，可以说是长时间系统工作的基础上，集中表现工作成效和价值的着力点！与此同时，力求从政府沟通的时机与角度适当给出方法建议。
• Wide Range: Various topics covered in previous GA training, including government relations, policy research, advocacy, issue management, strategic development, and even cultural differences between China and the West, are all converged in the GA work matrix through writing different documents for communicating different matters.
  类型广泛：在以往政府事务培训中所涉及的种种主题，包括政府关系、政策研究、利益诉求、危机管理、战略发展，甚至中西方文化差异等，全部都汇集在不同文件撰写、不同事宜沟通的工作矩阵中。
• From Simple to Profound: From the basic skills of GA work, to the language requirements under various complex types and situations, as well as the most challenging macro-strategic communication, relevant communication documents play a key role in solving core work concerns.
  由浅入深：从政府事务工作的基本功开始，到多种复杂类型与情境下的语言要求，以及最具挑战的宏观战略沟通，相关沟通文件承担着核心工作关切的关键节点作用。

Based on policy theory and a large number of cases/ templates, this course expounds the main categories and characteristics, basic writing principles and writing scenario analysis of government communication documents from the aspects of language habits, communication methods, and writing skills. It aims to help GA practitioners and relevant business personnel conduct written communication with the government stakeholders at all levels in a more accurate, effective and standardized manner.
本系列课程以政策理论为背景，从文件样本、框架模板、语言习惯、沟通方式、写作技巧等方面，阐述了政府沟通文件撰写的主要类别和特点、基本撰写原则、写作情景分析，并基于大量政府沟通文件的实际案例进行分享，内容上力求理论和实践相结合，旨在帮助政府事务从业者和相关业务人员理解并掌握政府沟通文件的写作方法，以求更精准、有效、规范地与各级政府进行文字沟通。

Course Outline

1. GA work system and the important role of writing government communication documents

2. Basic writing principles and writing scenario analysis

3. Writing types and guidance of government communication documents

Part I: Meeting request and thank-you letter (Basic GA skills)

• Meeting Request Letter
• Meeting Thank-you Letter
• Post-meeting work communication letter

Part II: Communication letter on specific matters, complaint letter, etc. (When facing uncertainties)

• Communication letter for issue/crisis management (Fact Sheet)
• Communication letter for daily operation and investment situation, etc.
• Application Letter
• Complaint Letter

Part III: Invitation letter, greeting letter, etc. (Construction of government communication system)

• Other Thank-you Letters (problem-solving thank-you letter, business-resumption thank-you letter, thank-you letter for being invited to important event, etc.)
• Invitation letter to participate the event (and thank-you letter to official after participating in the event)
• Invitation letter to visit the facility
• Invitation letter for visa application
• Holiday Greetings Letter
• Congratulation letter for the promotion of official
• Notification letter to the government for the transfer of senior executive

Part IV: Policy advocacy materials (How to be persuasive?)

• Policy Advocacy Material
• Reply to the “Draft for Comments”
• Minister’s Mailbox
• Advocacy Material for Macro Planning

Part V: Position Paper, etc. (To achieve high-end strategic communication)

• Position Paper
• Speech of senior executive for the forum organized by the key government stakeholder
• Other Documents

4. The role of government affairs professionals

课程大纲

1. 政府事务工作体系，以及沟通文件撰写的重要作用

2. 基本撰写原则和写作情景分析

3. 政府沟通文件写作类型及指导

第一部分：拜会函和拜会感谢函等（政府事务基本功）

• 拜会函
• 会见感谢函
• 会后工作沟通函

第二部分：具体事宜沟通函、投诉函等（当面对不确定性的时候）

• 危机事件沟通函（情况说明）
• 日常运营、投资情况等沟通函
• 申请函
• 投诉函
• 其他感谢函（问题解决感谢函、企业复工感谢函、受邀参加重要活动的感谢函等）

第三部分：活动邀请函、问候函等（政府沟通体系建设）

• 活动邀请函（以及官员参加活动后的感谢函）
• 访问邀请函
• 签证邀请函
• 节日问候函
• 官员升迁恭贺函
• 企业高管职位调动给政府的告知函

第四部分：政策谏言材料等（怎样才能有说服力？）

• 政策谏言材料
• “征求意见稿”回复意见
• 部长信箱
• 宏观规划谏言

第五部分：白皮书等（实现高端战略沟通）

• 白皮书
• 公司领导参加政府组织的论坛活动讲话
• 其它材料

4. 政府事务人的角色

注：课后会将部分不涉及实际案例的培训PPT及沟通文件框架模板发给学员

课程安排

• 7月5日   14：00-16：00
• 7月12日  14：00-16：00
• 7月19日  14：00-16：00
• 7月26日  14：00-16：00

受众群体

• 跨国公司管理人士：希望通过学习撰写政府沟通文件，系统性提高自身政府事务沟通技能，进而为企业的业务发展营造一个更加有利的政府沟通环境。
• 政府事务专职人士：希望不断加强本职工作技能，全面提升不同类型政府沟通文件撰写的能力，以及与政府利益相关方的沟通协调能力。
• 其他商务人士：从事公关、传播、企业社会责任、法务、工厂运营管理等工作，希望通过系统性学习撰写政府沟通文件，做好相关工作。

Payment 付款方式：报名后请将会议费汇款至以下账户，并在银行转账单上附注BJ20220705 或 联系商会工作人员微信付费

A/C Name: 中国欧盟商会
A/C No.: 7110210182500027543
China CITIC Bank 中信银行京城大厦支行
北京市朝阳区新源南路6号京城大厦 

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如果您不能参加已注册过的活动，请至少在活动开始48小时之前取消您的注册。若您未能及时地通知我们，我们将收取您相应的活动费用。您可以联系工作人员取消，也可以网上自行取消。

Speakers

Mr. Brent Yuan

Partner and Senior Director

Mr. Brent Yuan

Partner and Senior Director

View speaker details

Brent Yuan joined Yuan Associates in January 2010 and become a partner in January 2017.
As the Senior Director for Yuan Associates, Mr. Yuan is responsible for client services in across multiple sectors like manufacturing, chemical, agriculture, consumer goods, services, pharmaceuticals, and IT, etc. Mr. Yuan focuses his energy on helping international clients to promote corporate reputation and address operational challenges, specializing in government relations and external communications. Since July 2016, Mr. Yuan has been the firm’s key trainer for the Government Affairs Training Program of the American Chamber of Commerce and the European Union Chamber of Commerce in Beijing, which has received massive positive recognition after years of operation.
Mr. Yuan has valuable experience working with multinational companies, concentrating in public relations, branding, crisis management, and media relations from ten years of professional experience in relevant fields at both media outlets and multinational enterprises. Before joining Yuan Associates, Mr. Yuan worked as a public communication supervisor to several multinational enterprises, including BMW and Amway. Prior to working in the public relations sector, Mr. Yuan started his career as a reporter for China Construction Machinery magazine, during which time he interviewed over 40 presidents of multinational companies.
Mr. Yuan holds a bachelor’s degree in English from Beijing International Studies University.

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