The 21st century is being defined by a brand-new way to engage and motivate millions of people behind the big ideas that will shape our future. Social Media is today's communication currency, and every brand needs a comprehensive digital presence to leverage their brand.
The European Union Chamber of Commerce in China is pleased to welcome Roger Fisk, Principal at New Day Strategy and Washington D.C. based, to bring attendees into direct contact with how those tools first emerged in the Obama campaign of 2008 and then were perfected in the Obama campaign of 2012. With humor and insight, Roger will share with attendees the lessons, on-line tools and organizational strategies that propelled Barack Obama to victory in two historic presidential campaigns and how companies, brands and leaders can implement these practices into their own digital story.
Designed for senior professionals involved in marketing, public relations, advocacy, corporate communications, advertising academia or government, Roger’s presentation will provide insights into how and why Obama’s two unique and agile presidential campaigns prevailed in contests when they were underdogs in both.
The overall purpose is to share creative approaches for brands to reach new customers and clients, new ways to leverage the value of old media like print and television, the innovative use of social and new media to create and enhance relationships, and how to create a dynamic organizational culture that is guided by data but is still willing to take risks. The benefits are multiple for any professional involved in getting millions of people involved in ideas, products, movements and trends. The fact that the Obama campaigns were so different is directly connected to why they won, and this session shows you how it all happened.
During this event, you will gain detailed understanding of:
- Communications Strategy; how to advance your core message, maintain discipline through news cycles, learn how and when to react, and how to mobilize surrogates and validators to influence key demographics.
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Optimizing Social Media; how are digital leaders transforming their brands? How can companies better utilize their brand story in the online world and become digital leaders?
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Steady Leadership while Creating Change; both Obama campaigns are celebrated for their organizational and communications discipline. Learn how to make every circumstance work towards your goals and how to avoid distractions that decrease focus and motivation.
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Engaging and Motivating; tens of millions voted, but millions also volunteered for Obama. This section looks at how innovative use of social media and relationship-based marketing built a movement that hundreds of millions of dollars in television advertising could not defeat. How can your brand engage and motivate followers?
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Data as Gamechanger; the more you know about the people you already have the more likely you are to get those you don’t have. Data was the core theme of the Obama re-election and this workshop will look at how that data was collected, analyzed and utilized. In this section, you will learn.
Register now and learn about how brands can leverage their potential using social media.
Agenda
3:30-4:00 Registration and Networking
4:00-4:10 Welcome Remarks
4:10-4:50 Social Media as Engine of Change: Leveraging your brand’s potential by Roger Fisk, Principal at
New Day Strategy
4:50-5:10 Q&A Session
5:10-5:20 Closing Remarks
Terms & Conditions
Events have limited seating, so to ensure your attendance we encourage you to register and pay in advance. We cannot guarantee entry those that have not pre-registered.
All our events are held in English and follow the Chatham House Rule unless otherwise stated. The posting of presentation materials is at the speaker's discretion.
Cancellation Policy
If you cannot attend an event that you have registered for, please cancel your registration no later than one business day prior to the event. If you fail to notify us of your cancellation in a timely fashion, you will be charged for event costs.
To cancel you can: 1) email sh.marketing@europeanchamber.com.cn or 2) cancel online if you registered for the event through the website