Digital Social Leadership: How can Companies and Leaders use Social Media as Engines of Change
The European Union Chamber of Commerce in China is pleased to welcome Roger Fisk, Principal at New Day Strategy and Washington D.C. based, to bring attendees into direct contact with how those tools first emerged in the Obama campaign of 2008 and then were perfected in the Obama campaign of 2012. With humor and insight, Roger will share with attendees the lessons, on-line tools and organizational strategies that propelled Barack Obama to victory in two historic presidential campaigns and how companies, brands and leaders can implement these practices into their own digital story.