Outbreaks of corporate PR crisis are common. Although there are still companies hoping for "zero PR crisis", in fact, no company can guarantee that they will not be trending due to some unexpected events. What enterprises should learn more is how to prevent public sentiment and how to respond correctly when encountering sudden public sentiment, avoiding the expansion of public sentiment.
企业舆情的爆发非常常见。尽管还有企业在奢望“0舆情”，事实上，任何企业都无法保证自己不会因为某种意外上热搜。企业更应该学习的是如何预防舆情，以及如何在遇到突发舆情时能够正确应对，避免舆情的扩大化。

• 2023-12-22 | 14:00 - 17:00
• European Chamber Office Beijing, 4th Floor, Room C405

In order to help member companies explore more social media marketing channels besides three most widely-used ones (WeChat, Weibo and Douyin), this event will focus on Xiaohongshu. The European Chamber Marketing and Communications (MarCom) Forum is delighted to invite Gao Wei, Founder of Juliuxingchen(official MCN of Xiaohongshu), ex-head of Celebrity Operation in Tik-tok, Content Marketing Expert of Alibaba, and Song Yawen, Founder of Youla Media, to share their understanding and recognition of Xiaohongshu and discuss how to realise all-step marketing communication as a content marketing platform and its comparison with other platforms, and whether it is worth investing as an advertising channel.

• 2023-11-24 | 14:00 - 16:15
• Zoom/European Chamber Office Beijing, 4th Floor, Room C405

On 12th September, the European Chamber is delighted to invite Alfred Che车巍, green energy expert and executive director of the Multinational Corporation Council for Carbon Neutrality (MNC50), and former vice president and head of public affairs and corporate communications for Danfoss China Region, to share his insights on how to creatively build corporate communications strategy with a clear focus on sustainability and carbon neutrality, as well as case studies from B2B and B2C industries.

• 2023-09-12 | 14:30 - 16:30
• Zoom/European Chamber Office Beijing, Room C405

The European Chamber of Commerce is pleased to invite you to join our upcoming factory tour and roundtable discussion at Carl Zeiss in Guangzhou. As a renowned brand in the optics industry, Carl Zeiss is known for its innovative and high-quality products. This visit will provide you with a unique opportunity to witness the company's manufacturing processes firsthand, gain insights into their marketing strategies and exchange ideas with industry experts.
欧盟商会很高兴邀请您参加我们即将在广州卡尔蔡司举行的工厂参观和圆桌讨论。作为光学行业的知名品牌，卡尔蔡司以其创新和高质量的产品而闻名。此次参观将为您提供一个独特的机会，亲眼目睹该公司的生产过程，深入了解其营销策略，并与行业专家交流意见。

• 2023-05-26 | 14:00 - 17:00
• Carl Zeiss Vision (China)

In order to help companies better understand the Measures and comply with it in adverting activities, the European Chamber is pleased to invite Sherry Gong, Partner at Hogan Lovells, to interpret the key provisions of the Measures and impact on companies.

• 2023-05-17 | 10:00 - 12:00
• European Chamber Beijing Office C405 and Online

为帮助企业更好地了解和探讨播客媒介的独特之处以及如何通过播客为营销与品牌传播服务，中国欧盟商会市场营销与传播论坛很荣幸邀请到巴斯夫大中华区企业事务部品牌与营销传播经理杨艳与JustPod首席执行官程衍樑，雀巢与“谐星聊天会”制作人吕东分享企业与播客经纪公司或播客节目的合作案例故事。

• 2022-09-15 | 14:00 - 16:00
• European Chamber Beijing Office / Online

为帮助会员企业探索除“两微一抖”（微信、微博、抖音）之外的更多的社交媒体营销渠道，本场活动将聚焦“知乎”。中国欧盟商会市场营销与传播论坛很荣幸邀请到拥有知乎运营丰富经验的企业嘉宾英飞凌大中华区高级数字营销经理庄华亮，知乎头部MCN机构极简科技业务负责人康旭，分享经验，共同探讨知乎作为内容营销平台的玩法及与其他平台的比较，作为广告渠道是否值得投入。活动将由中国欧盟商会市场营销与传播论坛北京副主席乌兰主持。如果您的公司也在运营知乎，欢迎参加本次交流活动并参与讨论；如果您在考虑开通新的社交媒体渠道，希望此次活动可以给您带来一些经验与启发。

• 2022-08-31 | 14:00 - 16:00
• European Chamber Beijing Office / Online viz Zoom

The European Chamber Marketing and Communications (MarCom) forum is delighted to welcome Philippe Healey, Chair of MarCom Forum (Beijing) and Vice President of Hill+Knowlton Strategies, to share best practices of how to communicate your brands’ sustainability stories to audience in China and how to localise sustainability actions in China.

• 2022-07-28 | 14:00 - 15:00
• European Chamber Beijing Office and Online

The European Chamber is delighted to invite you to attend the Female Empowerment Chatroom and newly launched “Unleash Today” book presentation on Tuesday, 25th May, 2021, 15:30 to 17:00 hosted in the Chamber Beijing Office with the focused topics on Self-Confidence and Managing-Up. It’s our honor to invite two mentors Charlotte Roule and Michael Chang, one mentee Tong Wang from European Chamber Cross-industry Mentor Initiative (CIMI) and one guest speaker Sarah Wagner to share their views in this context.

• 2021-05-25 | 15:30 - 17:00
• Office C405, Beijing Lufthansa Center, No. 50 Liangmaqiao Road, Beijing

此线下活动将分享如何应用项目管理的基本原理和方法论、思维方式和工具帮助市场营销管理人员优化市场营销的工作和产出。

• 2021-05-19 | 14:00 - 16:00
• European Chamber Beijing Office, Room C405 (Limited seats for members only)