Marketing practitioners need to follow up on a large number of projects in their daily work, including offline events, online marketing, integrated marketing projects that last a long time, among others. In practice, although creative and strategic planning are important, how to improve the execution and achieve the perfect realisation of the project is the key to obtain the expected KPI.
Project Management Professional Certification (PMP) as a carrier of professional project management theories and tools, is often used in engineering, construction, IT and other traditional project industries. As a management tool that global companies are paying more and more attention to, we hope this seminar bring new management concepts and methods to marketing professionals.
The European Chamber Marketing and Communications Forum, together with the Project Management Institute (PMI) and Ulanhui, is delighted to invite a senior project management expert Dr. Guosheng Lan to share how to apply the principles, methodologies, mindsets and tools of project management to help marketing professionals optimise their marketing efforts and outputs. This event will be conducted in Chinese.
市场营销从业人员在日常工作中，需要跟进大量项目，包括线下活动、线上营销、持续较长时间的整合营销项目等。在实践中，创意策划和战略认知固然重要，如何提高执行力，做好项目的完美实现才是获得预期KPI的关键。项目管理专业人士认证（PMP）作为专业的项目管理理论和工具的载体，常用于工程建筑、IT等传统项目行业。作为全球企业越来越重视的管理工具，希望本次讲座能为市场营销领域的专业人员带来新的管理理念和方法的拓展。
中国欧盟商会市场营销与传播论坛，同美国项目管理协会PMI、乌兰汇联合，有幸邀请到资深项目管理专家兰国胜博士，分享如何应用项目管理的基本原理和方法论、思维方式和工具帮助市场营销管理人员优化市场营销的工作和产出。本次活动将用中文举行。
日程
13:30—14:00 签到
14:00—14:10 中欧盟商会市场营销与传播论坛代表致辞
14:10—15:30 兰国胜博士演讲
15:30—16:00 问答与自由社交
Terms & Conditions
Events and webinars have limited seating so to ensure your attendance we encourage advance online registration and payment. We cannot guarantee entry to anyone not registered in advance.
- Non-members will receive an email with the payment code.
- Fapiao will be distributed to participants within 5-10 working days after the webinar.
Cancellation Policy
If you cannot attend the registered event, please cancel your registration no later than one business day prior to the event. If you fail to communicate your cancellation in a timely fashion, registration fee will not be refunded.
To cancel you can: 1) email rgao@europeanchamber.com.cn, or 2) click 'cancel' button on confirmation email.
Disclaimer 免责申明
(1) Anti-COVID-19 & Related Health Measurement 防疫及其他健康措施
Participants must maintain proper social distancing norms and abide by the Beijing Municipal Government’s Epidemic Prevention and Control Rules (eg. wearing masks and so on). If you do not follow the relevant regulations, the European Union Chamber of Commerce in China assumes no responsibility for any of your physical discomfort caused during and after the event. Thank you for your cooperation.
参与活动时，参会人应与他人保持适当距离（防疫考虑）并遵守北京市政府颁布的疫情预防控制要求（例如佩戴口罩等）。如您违反要求，中国欧盟商会对于您在活动中或者活动后的身体不适，不承担任何责任。感谢您的理解和配合。
(2) Personal Properties Security 个人财产安全
Please pay close attention to your personal properties onsite (cell phones, laptops, wallets, ID cards, etc.). The responsibility of any loss of personal properties on the conference site shall NOT be borne by the host. Thank you for your understanding and cooperation!
请您小心看护个人财产（手机、电脑、钱包、身份证件等）。如会议期间发生财物丢失，主办方将不承担任何责任。感谢您的配合与理解！
