[ZEISS Vision Factory Tour ] Seeing Beyond: Innovative Marketing Strategies in the Age of Digitalization 卡尔蔡司光学工厂参观| 展望未来：数字化时代的创新营销策略 Go back »
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Time2023-05-26 | 14:00 - 17:00
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Venue:Carl Zeiss Vision (China)
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Address:1389 Jiufo West Road, Luogang District, Guangzhou City
广州市萝岗区九佛西路1389号 -
Fee:Members: 1 free ticket per company; 300 RMB from 2nd attendee |
Non Members: 900
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European Chamber are excited to host this event at Carl Zeiss and anticipate a high level of interest from our members. During this visit, participants will have the opportunity to tour the manufacturing facility and witness the production processes and techniques that make Carl Zeiss a global leader in their industry and to network in depth with professionals.
欧盟商会很高兴能在卡尔蔡司举办这次活动，并期待我们的会员能积极参与其中。您可以利用这个独特的机会，亲身体验全球光学和光电领域领先的科技企业--卡尔蔡司旗下的蔡司光学工厂生产全流程，并与该领域的专业人士进行深度交流。
During the factory tour, we will hold a roundtable discussion on current hot marketing topics. This is a unique opportunity to network with marketing talent from all sectors and gain valuable knowledge and insights on the latest trends and best practices. We welcome members of the marketing and communication forum, as well as other industry stakeholders, to discuss their own examples and best practices in marketing and communication and discuss new marketing trends for the future.
在工厂参观之时，我们将围绕当下热门的营销话题举行一次圆桌会议。这是一个可以与各个领域的营销人才进行交流，并获得关于最新趋势和最佳做法的宝贵知识和见解的独特机会。我们欢迎marketing and communication forum成员以及其他行业相关人士一起讨论各自在营销和沟通方面的案例和最佳做法，并共同探讨未来营销的新趋势。
About Carl Zeiss
Carl Zeiss is an internationally leading technology enterprise operating in the fields of optics and optoelectronics. Founded in 1846 in Jena, the company is now headquartered in Oberkochen in southwest Germany. The Carl Zeiss Foundation, one of Germany’ s largest foundations committed to the promotion of science, is the sole owner of the holding company, Carl Zeiss AG.
卡尔蔡司是一家在光学和光电领域中举足轻重的跨国科技企业。该公司于1846年在德国耶拿成立，目前总部设在德国西南部的奥伯科亨市。卡尔蔡司基金会是德国最大的基金会之一，其致力于促进科学的发展。它也是控股公司卡尔蔡司股份公司的唯一所有者。
With over 38,000 employees, ZEISS operates in almost 50 countries worldwide with around 30 production sites, 60 sales and service companies and 30 research and development facilities. ZEISS is divided up into the four segments Semiconductor Manufacturing Technology, Industrial Quality & Research, Medical Technology, and Consumer Markets.
卡尔蔡司拥有超过38,000名员工，在全球近50个国家运营，拥有约30个生产基地、60个销售和服务公司以及30个研发机构。蔡司集团拥有半导体制造技术、工业质量与研究、医疗技术和光学消费品市场四大业务部门。
As the pioneer of science in optics for more than 176 years, adhering to the three principles, such as corporate social responsibility, accuracy and innovation, ZEISS Vision paying attention to human health and taking improving the welfare of all mankind as its responsibility.
作为光学领域的先驱，秉持着逾176年的企业社会责任、精准和创新三大DNA，蔡司光学坚持关注人类健康，以改善全人类的福祉为己任。
Agenda:
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13:30 -14:00 |
Registration and networking |
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14:00-14:05 |
Welcome speech by Christian Gassner, Board member of the European Chamber South China Chapter and Chair of Manufacturing Forum |
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14:05-14:15 |
Welcome remark by Carl Zeiss Representative |
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14:15-14:35 |
Presentation given by Amy Zhu, Chair of Marketing and Communication Forum and Head of Marketing, ZEISS Vision China |
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14:35-14:45 |
Q&A Session |
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14:45-16:45 |
Tour of the production lines lead by plant representative |
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Roundtable Discussion lead by - Amy Zhu, Chair of Marketing and Communication Forum and Head of Marketing, ZEISS Vision China - Benjamin Eckart, Vice Chair of Marketing and Communication Forum and Director of Admissions & Marketing @ QSI International School of Shenzhen |
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16:45-16:50 |
Closing remark |
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16:50-17:00 |
Group photograph |
Requirement for visitors
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Registration |
1) After successful registration, please complete and submit your personal information by May 25 via the link provided by the European Chamber. 2) Upon arrival at Zeiss, please provide your ID card in the security room for registration. |
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Precautions |
(1) The Zeiss factory is a green factory and contains the chemical storage, so please do not smoke except in designated areas. (2) Due to technical confidentiality, no photographs or video recordings are allowed in the production workshops and visitors should store the mobile phones before entering the workshops. (3) All workshop visitors must sign a confidentiality agreement. |
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Dress code |
When visiting the workshop, please do not wear shorts/skirts/high heels to avoid safety hazards. |
来访前须知
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来访登记 |
1）报名成功后，由商会工作人员提供注册链接，参观人需在5月25日前完成个人信息的填写和提交; 2）访客抵达蔡司后请在保安室提供身份证进行登记。 |
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注意事项 |
1）蔡司厂区为绿色工厂且涉及化学品存储安全，除指定区域外，切勿吸烟； 2）生产车间内因涉及技术保密，全程禁止拍照或录像，访客进入车间前须存储手机，敬请谅解； 3）所有车间参观访客须签署保密协议。 |
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着装要求 |
如涉及车间参观，请勿穿短裤/裙子/高跟鞋，避免安全隐患。 |
About seat reservation:
- 50 seats only.
- Member companies will be prioritized.
- Official registration confirmation e-mail will be sent after 2-3 working days once your application has been received as the Chamber need some time to arrange a seat.
- No additional parking lots will be provided, so please consider using public transportation or finding available parking spaces nearby.
报名须知：
- 只有50个席位。
- 席位将优先预留给来自会员公司的人员。
- 在收到了您的报名信息之后，商会还需要些时间来安排席位，并在2-3个工作日之后通知您席位保留的进展。
-停车位将无法对外开放，请考虑乘坐公共交通前往或在附近寻找可用的停车位。
Speakers
Mr. Christian Gassner
Christian Gassner serves as a Board member of the European Chamber South China Chapter and also as the Chair of the European Chamber's Manufacturing Forum. He currently holds the position of General Manager at Limoss (Dongguan) Co., Ltd., where he oversees the production of electronic consumer goods in compliance with the Japanese Kaizen principles, ensuring both high quality and high volume. With over two decades of experience in the manufacturing industry, Christian possesses profound knowledge of mechanical engineering production technologies and strong leadership skills. Moreover, he has a keen interest in training and developing young employees, providing them with the knowledge and tools they need for a brighter future.
Ms. Amy Zhu
Amy is the head of marketing of ZEISS Vision China, based in Guangzhou. ZEISS Vision China aims to provide high quality eye care with total vision solution including precise refraction, good lenses and perfect fitting with frames. She joined ZEISS Vision China 5 years ago contributing in building great brand impact with digital marketing efforts and creative cross-over campaigns. She has nearly 20 years’ experience in consumer products of photo imaging and keeps her passion in exploring the new ways of good vision, good life and good future.
Mr. Benjamin Eckart
After graduating in Ireland, Benjamin worked for Google for a year before joining a start-up and eventually moving to China. In China, he lived and worked in Shenzhen and Shanghai in different marketing leadership positions before joining QSI as their Director for Admissions and Marketing in January 2022.
In his professional life, Benjamin is focused on keeping up with important development in the marketing space and developing the marketing and cooperation space for schools. As a marketer, data and analytics define his day-to-day work and have shaped his data-driven decision-making style.