为帮助会员企业探索除“两微一抖”（微信、微博、抖音）之外的更多的社交媒体营销渠道，本场活动将聚焦“知乎”。中国欧盟商会市场营销与传播论坛很荣幸邀请到拥有知乎运营丰富经验的企业嘉宾英飞凌大中华区高级数字营销经理庄华亮，知乎头部MCN机构极简科技业务负责人康旭，分享经验，共同探讨知乎作为内容营销平台的玩法及与其他平台的比较，作为广告渠道是否值得投入。活动将由中国欧盟商会市场营销与传播论坛北京副主席乌兰主持。
如果您的公司也在运营知乎，欢迎参加本次交流活动并参与讨论；如果您在考虑开通新的社交媒体渠道，希望此次活动可以给您带来一些经验与启发。
本次活动语言为中文。
In order to help member companies explore more social media marketing channels besides three most widely-used ones (WeChat, Weibo and Douyin), this event will focus on Zhihu (Chinese Quora). The European Chamber Marketing and Communications (MarCom) Forum is delighted to invite Daniel Zhuang, Senior Digital Marketing Manager at Infineon Greater China, and Kang Xu from Lean Technology, a top multi-channel network (MCN) of Zhihu, to share their experiences and discuss how to use Zhihu as a content marketing platform and its comparison with other platforms, and whether it is worth investing as an advertising channel. The event will be moderated by Ulan Tuya, Beijing Vice Chair of the MarCom Forum.
If your company also manages Zhihu account, welcome to join this event and participate in the discussion. If you are thinking about opening a new social media channel, hopefully this event will give you some insights and inspirations.
This event will be held in Chinese.
日程
14:00-14:05 致欢迎辞
14:05-14:35 英飞凌大中华区高级数字营销经理庄华亮分享
14:35-15:05 知乎头部MCN机构极简科技业务负责人康旭分享：有好品，来知乎-构筑关键「信任枢纽」
15:05-16:00 小组讨论与问答
Terms & Conditions
Events and webinars have limited seating so to ensure your attendance we encourage advance online registration and payment. We cannot guarantee entry to anyone not registered in advance. A confirmation email with instructions on how to join the webinar will be sent to registrants who have paid.
Cancellation Policy
If you cannot attend the registered event, please cancel your registration no later than one business day prior to the event. If you fail to communicate your cancellation in a timely fashion, registration fee will not be refunded.
To cancel you can: 1) email rgao@europeanchamber.com.cn, or 2) cancel online if you registered to the event through the website.
