Many foreign enterprises are B2B companies that need to develop a large number of enterprise-level clients in China. The customer base of B2B companies is characterized by intense competition, long procurement cycles, complex procurement decisions, and difficulty in exploring potential customers. Therefore, the branding and marketing teams of B2B companies encounter many challenges. This course aims to comprehensively analyze the pain points and characteristics of B2B clients, thereby enhancing the team's understanding of branding and marketing work for B2B companies, learning more management skills to apply in daily work, and improving marketing efficiency.
很多外企是B2B类企业，需要在中国开发大量的企业级客户。B2B企业的客户群体存在竞争大、采购周期长、采购决策复杂、潜客挖掘难等特点。因此B2B企业的品牌及市场部团队的工作会遇到不少难点。本课程旨在全面梳理B2B客户的痛点和特点，从而提高团队对B2B类企业的品牌和市场营销工作的认知，学习更多管理技能，以便运用在日常工作中，提高市场营销的效率。

• 2024-04-19 | 09:00 - 16:00
• Online Course - link will be shared prior to the training by email

By 2024, the era of short videos has emerged. Everyone shops using short videos, and everyone has a short video account. In recent years, our trainer Ulan Tuya has dealt with many public opinion crises triggered by user rights protection. The current trend is that more and more users, when asserting their rights, will prioritize using platforms like Douyin and Xiaohongshu (Little Red Book) to express their dissatisfaction. This training class will specifically discuss the behavior of user complaints on social media and aim to provide some ideas and methods for companies.

乌兰老师这几年处理了很多用户维权引发的舆情危机。目前的趋势就是，越来越多的用户在维权时，会优先用抖音和小红书来表达不满。随着更多网络平台为用户维权提供专门的发布渠道时，“网上的用户投诉”已经越来越多影响到企业声誉，进而间接或直接影响企业的销售。同时，用户吐槽的负面内容的积累，也会引起媒体和其他人的关注，存在发酵成巨大舆情风险的隐患。本节课，将专门讨论社交媒体上的用户投诉这一行为，希望能够为企业提供一些应对思路和方法。

• 2024-03-21 | 09:00 - 16:00
• Online - TEAMS Training link will be shared prior to the training by email 线上课程 - TEAMS培训链接将于会议前发送到报名邮箱

The European Chamber of Commerce in China sincerely invites you to participate in the “ Full-Day Field Visit to Chongqing Economic Development Zone” event on March 20th (Wednesday). This event will help our members gain insights into the Chongqing Economic Development Zone, explore new investment opportunities, and provide an excellent opportunity for face-to-face communication between member companies and government leaders of the Economic Development Zone.
中国欧盟商会诚挚地邀请您参加3月20日（星期三）举行的“欧盟商会企业赴重庆经开区全天考察”活动。此活动将帮助会员朋友了解重庆市经开区，探讨投资新机遇，该活动也是欧盟商会会员企业与经开区政府领导面对面交流的好机会。

• 2024-03-20 | 10:30 - 19:40
• Chongqing Economic Development Zone Management Committee

GM Dinner of Southwest China Chapter (Chengdu) 中国欧盟商会西南分会总经理晚宴（成都）

• 2024-03-13 | 18:30 - 20:30
• Dining Room, 27F, The Ritz-Carlton Chengdu 成都富力丽思卡尔顿酒店 27楼廳

This course is tailored specifically for business professionals based on the actual working scenarios of enterprises. The course unfolds according to the 2W1H principle, explaining why slides don't look good, what kind of slides are professional-looking, and how to make professional slides. In addition, this course also covers PPT colour matching, design principles, slide editing skills and various practical guidelines, and will introduce skills on slide layout, mastering, graphic image processing, animation effects, multimedia use and slide show control. Through the study of this course, you can use slides to express your views flexibly and freely, and become an infectious and persuasive speaker.

【课程介绍】
本课程根据企业实际工作场景，专门为业务人员量身定制。课程根据2W1H原则展开，讲解幻灯片为什么不好看，什么样的幻灯片是专业好看的，以及怎么制作专业幻灯片。除此之外，本课程还涉及PPT色彩搭配、设计原则、幻灯片编辑技巧及各种实用指南，并将对幻灯片版式、母版、图形图像处理、动画效果、多媒体使用及幻灯片放映控制等进行技巧介绍。通过本课程的学习，让您可以利用幻灯片灵活自如地表达您的观点，成为一个有感染力和说服力的演讲者。

• 2024-01-30 | 09:00 - 16:00
• Online - TEAMS training link will be shared prior to the training by email 线上课程 - TEAMS培训链接将于会议前发送到报名邮箱

The government affairs (GA) work of enterprises is often compared to “building a rainbow bridge of communication and cooperation between the government and enterprises”.

• 2024-01-30 | 09:20 - 16:30
• Online

The European Chamber Southwest China Chapter sincerely invites you to join the Year-end VIP Dinner on 14th December (Thursday), 2023 in the Westin Chongqing Liberation Square.
中国欧盟商会西南分会诚邀您参加将于12月14日（星期四）在重庆解放碑威斯汀酒店举行的中国欧盟商会西南分会年终VIP晚宴。
Massimo Bagnasco, the vice president of the European Chamber and chair of the Southwest China Chapter, will join with local board members. They will share insights into the overall business scenario. It will also be the opportunity to listen to members' opinions and advice about the chamber's activities.
中国欧盟商会副主席、中国欧盟商会西南分会主席Massimo Bagnasco将与当地董事会成员一起出席会议。他们将分享对商业情势的总体见解。会议还将听取会员对商会活动的意见和建议。

• 2023-12-14 | 17:40 - 20:00
• Chuanshang, Jinyaoxuan, 54F 54楼, 锦肴轩, 川上

企业舆情的爆发非常常见。尽管还有企业在奢望“0舆情”，事实上，任何企业都无法保证自己不会因为某种意外上热搜。企业更应该学习的是如何预防舆情，以及如何在遇到突发舆情时能够正确应对，避免舆情的扩大化。

近期花西子的舆情，企业不正确的应对，把由李佳琦担任主角的舆情最终变成花西子领衔主演。进而，花西子连续做出更多应对均让舆论不解。从后续花西子多次上热搜的行为看，该企业的危机公关应对策略似乎与众不同，似乎有试图“把危变成机”的想法。那么，花西子的策略到底有没有达到危机公关的目的？花西子的“发疯文学”到底有没有挽回流失的消费者？相信这都是企业市场部和公关部们会有的疑问。

乌兰老师邀请到专业舆情监测公司北京源信加科技有限公司提供独家数据支持，通过客观的数据分析，舆情语义分析等证据拆解，来理性分析受众和消费者对花西子的舆情连续剧的真实效果。

• 2023-12-01 | 14:00 - 17:00
• Academic Lecture Hall, 1F, Hunt Health 亨特医疗 一楼学术报告厅

亲爱的朋友们：
隆冬将至，相邀重庆
举杯共饮，罗讷佳酿
这是一份自然的请柬，更是一份醉美的名片。

本次活动由法国驻成都总领事馆商务投资处主办，现诚挚地邀请欧盟商会会员企业及感兴趣者参加。
Rhône Valley Wine Tasting Day: 3 events in Chongqing is organized by the Business France China and we sincerely invite members of European Chamber to come and join.

• 2023-11-30 | 13:30 - 19:00
• Chongqing Sheraton Hotel

本课程为中文授课。 根据您的需求， 学员可选择上午场培训- 政府事务对内沟通， 或者选择下午场对外沟通， 或者选择全天对内和对外沟通两场培训。

• 2023-11-28 | 09:00 - 16:30
• Online (Zoom link shall be sent to participant's email box before the training) 线上培训（Zoom会议链接将于培训前发到报名邮箱）