Outbreaks of corporate PR crisis are common. Although there are still companies hoping for "zero PR crisis", in fact, no company can guarantee that they will not be trending due to some unexpected events. What enterprises should learn more is how to prevent public sentiment and how to respond correctly when encountering sudden public sentiment, avoiding the expansion of public sentiment.
企业舆情的爆发非常常见。尽管还有企业在奢望“0舆情”，事实上，任何企业都无法保证自己不会因为某种意外上热搜。企业更应该学习的是如何预防舆情，以及如何在遇到突发舆情时能够正确应对，避免舆情的扩大化。

• 2023-12-22 | 14:00 - 17:00
• European Chamber Office Beijing, 4th Floor, Room C405

A discussion about the 2024 Annual Plan and the Upcoming 2024 event schedule.

• 2023-12-19 | 09:00 - 10:30
• European Chamber Office Shanghai, 22nd Floor, Unit 2204

The European Chamber will co-organise an event with the China Association of Shipbuilding Industry (CANSI) on Forum on EU-China Green Maritime Development and Cooperation, on 7th December 2023, 14:00-17:30, during the Marintec China 2023.

• 2023-12-07 | 14:00 - 17:30
• Shanghai

In order to help member companies explore more social media marketing channels besides three most widely-used ones (WeChat, Weibo and Douyin), this event will focus on Xiaohongshu. The European Chamber Marketing and Communications (MarCom) Forum is delighted to invite Gao Wei, Founder of Juliuxingchen(official MCN of Xiaohongshu), ex-head of Celebrity Operation in Tik-tok, Content Marketing Expert of Alibaba, and Song Yawen, Founder of Youla Media, to share their understanding and recognition of Xiaohongshu and discuss how to realise all-step marketing communication as a content marketing platform and its comparison with other platforms, and whether it is worth investing as an advertising channel.

• 2023-11-24 | 14:00 - 16:15
• Zoom/European Chamber Office Beijing, 4th Floor, Room C405

内容简介】
企业舆情的爆发非常常见。尽管还有企业在奢望“0舆情”，事实上，任何企业都无法保证自己不会因为某种意外上热搜。企业更应该学习的是如何预防舆情，以及如何在遇到突发舆情时能够正确应对，避免舆情的扩大化。

近期花西子的舆情，企业不正确的应对，把由李佳琦担任主角的舆情最终变成花西子领衔主演。进而，花西子连续做出更多应对均让舆论不解。从后续花西子多次上热搜的行为看，该企业的危机公关应对策略似乎与众不同，似乎有试图“把危变成机”的想法。那么，花西子的策略到底有没有达到危机公关的目的？花西子的“发疯文学”到底有没有挽回流失的消费者？相信这都是企业市场部和公关部们会有的疑问。

乌兰老师邀请到专业舆情监测公司北京源信加科技有限公司提供独家数据支持，通过客观的数据分析，舆情语义分析等证据拆解，来理性分析受众和消费者对花西子的舆情连续剧的真实效果。

• 2023-10-26 | 14:00 - 17:00
• Unit 2204, Shui On Plaza, 333 Huai Hai Zhong Road, Shanghai

This event serves as a platform to connect European SMEs with the Chinese local government for deep engagement and networking, as well as an opportunity to discuss the issues, recommendations, and possible solutions to the key issues impacting European SMEs operating in China with industry players, local associations, and experts in government relations.

• 2023-10-11 | 14:00 - 16:00
• European Chamber Shanghai Office

二〇二三年医药卫生体制改革的各项规划与政策更加深入和清晰。值此，中国欧盟商会协同欧洲医用影像、电子医学与卫生信息技术行业协会(COCIR)，定于二〇二三年九月二十八在北京举办第四届医疗器械论坛。

In the year 2023, the plans and policies in the field of healthcare system reform have become more thorough and clearer. In this context, the European Union Chamber of Commerce in China, in collaboration with the European Coordination Committee of the Radiological, Electromedical and Healthcare Information Technology Industry (COCIR), will host the European Chamber Fourth Medical Device Forum on 28th September in Beijing.

• 2023-09-28 | 08:30 - 16:30
• Infinity Ballroom, Hilton Beijing

A new round of technological revolution and industrial transformation is gaining momentum, which promotes the pace of intelligent, low-carbon, and green economic and social development. Enterprises are urgently required to transform, upgrade, and seize opportunities in the changing times. How can enterprises grasp the opportunities for future growth? And, how can they blaze a new trail amidst increasingly complex market competition?
新一轮科技革命和产业变革正纵深演进，推动经济社会加快智能化、低碳化和绿色化的步伐，处在时代的变局，迫切需要企业转型升级变中求机，赢得主动。面对前所未有的变革窗口，企业如何把握未来发展主动权？面对日益复杂的市场竞争环境，企业又该如何撬动竞争格局，于变局中开拓新局？

• 2023-09-27 | 13:30 - 16:55
• Chongqing Jinke Hotel 重庆金科大酒店

The European Chamber is pleased to invite you to a policy interpretation meeting and Q&A session with Beijing Overseas Talent Centre and Entry-Exit Administrative Department of Beijing Public Security Bureau. During this meeting the officials will present the latest policies and regulations.

• 2023-09-15 | 14:00 - 16:00
• European Chamber Office Beijing, 4th Floor, Room C405

On 12th September, the European Chamber is delighted to invite Alfred Che车巍, green energy expert and executive director of the Multinational Corporation Council for Carbon Neutrality (MNC50), and former vice president and head of public affairs and corporate communications for Danfoss China Region, to share his insights on how to creatively build corporate communications strategy with a clear focus on sustainability and carbon neutrality, as well as case studies from B2B and B2C industries.

• 2023-09-12 | 14:30 - 16:30
• Zoom/European Chamber Office Beijing, Room C405