企业舆情的爆发非常常见。尽管还有企业在奢望“0舆情”，事实上，任何企业都无法保证自己不会因为某种意外上热搜。企业更应该学习的是如何预防舆情，以及如何在遇到突发舆情时能够正确应对，避免舆情的扩大化。

近期花西子的舆情，企业不正确的应对，把由李佳琦担任主角的舆情最终变成花西子领衔主演。进而，花西子连续做出更多应对均让舆论不解。从后续花西子多次上热搜的行为看，该企业的危机公关应对策略似乎与众不同，似乎有试图“把危变成机”的想法。那么，花西子的策略到底有没有达到危机公关的目的？花西子的“发疯文学”到底有没有挽回流失的消费者？相信这都是企业市场部和公关部们会有的疑问。

乌兰老师邀请到专业舆情监测公司北京源信加科技有限公司提供独家数据支持，通过客观的数据分析，舆情语义分析等证据拆解，来理性分析受众和消费者对花西子的舆情连续剧的真实效果。

• 2023-12-01 | 14:00 - 17:00
• Academic Lecture Hall, 1F, Hunt Health 亨特医疗 一楼学术报告厅

本课程为中文授课。 根据您的需求， 学员可选择上午场培训- 政府事务对内沟通， 或者选择下午场对外沟通， 或者选择全天对内和对外沟通两场培训。

• 2023-11-28 | 09:00 - 16:30
• Online (Zoom link shall be sent to participant's email box before the training) 线上培训（Zoom会议链接将于培训前发到报名邮箱）

WeChat Channels (“Channels”) are already a useful and necessary marketing platform for corporate. This year, quite a number of new features of Channels have been released, making corporate much easier to obtain traffic.

• 2023-11-03 | 09:00 - 16:00
• Online - Training link will be shared prior to the training by email 线上课程 - 培训链接将于会议前发送到报名邮箱

"The Art of Upward Management" will help students build upward management thinking, from two dimensions, eight aspects, focusing on cases, from theory, to method, from thinking, to behavior, from the scene, to the system, to help students improve the ability of upward management, so as to build a good working atmosphere, to achieve organizational goals, team goals, personal performance win-win situation.
《向上管理的艺术》将帮助学员构建向上管理的思维，从两个维度，八个方面，聚焦案例，从理论、到方法、从思维、到行为，从场景、到系统，帮助学员提升向上管理的能力，从而构架良好的工作氛围，达到组织目标、团队目标、个人技绩效的双赢局面。

• 2023-10-24 | 09:00 - 16:00
• Online - Training link will be shared prior to the training by email 线上课程 - 培训链接将于会议前发送到报名邮箱

Since China ended its ‘zero-COVID’ strategy, Chinese officials have been on a charm offensive in an attempt to restore the country’s allure as an investment destination. However, more will need to be done if China is to successfully reverse the deterioration of business sentiment that has taken place over the past three years.

• 2023-09-15 | 18:00 - 20:05
• Chinese Restaurant-Jin Ding Room, 6F, InterContinental Century City Chengdu 成都世纪城天堂洲际大饭店 附楼六楼 龙轩中餐厅-金鼎包间

The social media operation is essential of general branding work for an enterprise. What we are delivering in this training is how the brand awareness of the enterprise from shallow to deep process affects the target customer group's decision making and its decision environment. What we call "corporate followers operation" is to use "fan thinking" to attract new customers and improve the retention rate and conversion rate of those existing customers.

我们希望研究的是企业品牌的认知度由浅到深的过程中如何影响目标客群的决策人和其决策环境。我们所说的“企业粉丝运营”是指以“粉丝思维”来拉新、获客和提高老客户的留存率和转化率。

• 2023-09-08 | 09:00 - 16:00
• Online Course - Zoom link will be shared prior to the training by email 线上课程 - Zoom链接将于培训前发送到报名邮箱

In the enterprise publicity, copywriting is the most basic work. In addition to press releases and speeches, in-depth writing is the most widely used. An in-depth article is a feature article. The content covers various application scenarios from product advertorials to successful cases.
Due to more content sources and application scenarios, in-depth writing puts forward higher requirements on writing ability.
In this lesson, we will use the "six module method" to help students master the writing method of in-depth manuscript.

企业宣传中，文案写作是最基本的工作。除了新闻稿、演讲稿，深度稿的撰写和应用最为广泛。深度稿的英文是feature article。内容涵盖从产品软文到成功案例的各种应用场景。
深度稿因为内容来源更多，应用场景更多，因此对写作能力提出了更高的要求。
本课中，会用“六个模块法”来帮助学员掌握深度稿的写作方法。

• 2023-08-25 | 09:00 - 16:00
• Online Course - Zoom link will be shared prior to the training by email 线上课程 - Zoom链接将于培训前发送到报名邮箱

中国欧盟商会西南分会诚邀您参加将于2023年8月24日 (星期四) 举行的《关爱生命，救在身边行动，心肺复苏线下培训》活动。
The European Chamber Southwest China Chapter sincerely invites you to "Caring for Life, Saving Actions, CPR Cardio-pulmonary Resuscitation Offline Training" event to on Thursday, August 24, 2023.

• 2023-08-24 | 14:30 - 17:00
• 重庆康心医院9楼健康体检中心

Chengdu Montpellier International School (MIS) was founded in 2019. It is the fruit of the friendship and cooperation between the French and Chinese governments for four decades, and the model school in international cultural and educational exchanges between the city of Chengdu, China and the city of Montpellier, France.
MIS is co-founded by GreatChina international Education, a leading education group with 27 years’ track record in international education and a century-old French education group after five year’s efforts. Offering programs in Chinese, English and French, the school aims to cultivate global citizens and future leaders who will be globally competent and life-long leaners.
MIS is the first ever school in Southwest China that is founded by overseas Chinese and experts with more than 20 years’ expertise in international education and that integrates Chinese academies and practices holistic education. It is a K~12 school with an eye on the future that endeavors to provide tailored learnings to individual students and equip them with global perspectives beyond border and time.

成都蒙彼利埃外籍人员子女学校Chengdu Montpellier International School (MIS) 始建于2019年，是中国成都市与法国蒙彼利埃市历经40年国际友城伙伴关系的中法两国政府合作的友谊结晶与中法两市国际文教交流的典范学校。
成都蒙彼利埃外籍人员子女学校MIS是由具有27年国际教育卓越成就的领航企业-美中国际教育集团与世界知名的法国百年历史教育集团历经5年倾力打造的志在培养“具有全球胜任力与终身学习力的世界公民和未来领袖”的英中法三语国际教育学校。
成都蒙彼利埃外籍人员子女学校MIS是中国西南首家由拥有20多年成功经验的华人华侨国际教育专家创办的中西融创中华书院文化与全人教育理念，践行“个性化精英培养”与“多元化全球视野”的K-12幼小初高15年一贯制的“全球校园与世界课堂”的未来学校。

• 2023-08-16 | 14:00 - 17:00
• Chengdu Montpellier International School, GreatChina International Education Campus 成都蒙彼利埃外籍人员子女学校，美中国际文教融创教育园区

Writing ability is one of the core competence of marketing. No matter the press release of the enterprise brand promotion, the product promotion article on the WeChat public account, all the marketing and brand publicity work can not be separated from writing. However, many people rarely accept writing training in the process of study and employment after the college entrance examination.
Press release is the most basic publicity tool of the enterprise. However, many corporate press releases actually have a lot of grammatical errors, non-standard writing problems, affecting the professional image of the enterprise.
This course aims to help students master the standard writing of press releases from the basic skills.
写作能力是市场推广的核心能力之一。无论是企业品牌宣传的新闻稿，微信公众号上的产品宣传文章，所有的市场营销和品牌宣传工作都离不开写作。但是，很多人在高考之后的学习就业过程中，就很少再接受写作的训练。
新闻稿是企业最基本的宣传工具。但是很多企业的新闻稿实际上有很多语法错误、行文不规范的问题，影响了企业的专业形象。
本课旨在从基本功入手，帮助学员掌握新闻稿的规范写法。

• 2023-07-07 | 09:00 - 16:00
• Online Course - Zoom link will be shared prior to the training by email 线上课程 - Zoom链接将于培训前发送到报名邮箱