2024 has presented a challenging backdrop of economic slowdown and trade tensions, making it increasingly important for European companies to better engage with internationally influential media to tell their China stories. To tackle this important topic, the Marketing and Communications Forum is delighted to invite seasoned journalists from international media outlets to have a panel discussion. This event will take a practical approach of how communications professionals can effectively connect with media as well as their suggestions to communications professionals in providing news content.

• 2024-05-23 | 14:00 - 16:00
• European Chamber Beijing Office and Online (via Teams)

Outbreaks of corporate PR crisis are common. Although there are still companies hoping for "zero PR crisis", in fact, no company can guarantee that they will not be trending due to some unexpected events. What enterprises should learn more is how to prevent public sentiment and how to respond correctly when encountering sudden public sentiment, avoiding the expansion of public sentiment.
企业舆情的爆发非常常见。尽管还有企业在奢望“0舆情”，事实上，任何企业都无法保证自己不会因为某种意外上热搜。企业更应该学习的是如何预防舆情，以及如何在遇到突发舆情时能够正确应对，避免舆情的扩大化。

• 2023-12-22 | 14:00 - 17:00
• European Chamber Office Beijing, 4th Floor, Room C405

In order to help member companies explore more social media marketing channels besides three most widely-used ones (WeChat, Weibo and Douyin), this event will focus on Xiaohongshu. The European Chamber Marketing and Communications (MarCom) Forum is delighted to invite Gao Wei, Founder of Juliuxingchen(official MCN of Xiaohongshu), ex-head of Celebrity Operation in Tik-tok, Content Marketing Expert of Alibaba, and Song Yawen, Founder of Youla Media, to share their understanding and recognition of Xiaohongshu and discuss how to realise all-step marketing communication as a content marketing platform and its comparison with other platforms, and whether it is worth investing as an advertising channel.

• 2023-11-24 | 14:00 - 16:15
• Zoom/European Chamber Office Beijing, 4th Floor, Room C405

How can French enterprises get a deeper understanding of the particularities and complexities of the Chinese market, so as to better adapt to and integrate in an era of digital transformation？How can Chinese companies fully understand and adapt to the French market, to better "go global" in an era of globalization? This forum will invite representatives from China and France’s governments, business communities, and academic circles to engage in in-depth discussions on these questions and more. In the process, they will promote bilateral business exchanges along with the stable and far-reaching development of Sino-French relations, jointly helping to write a new chapter of cooperation for the future.

• 2023-11-16 | 16:00 - 19:00
• China Europea International Business School (CEIBS)

Forum Background

The comprehensive strategic partnership between the European Union (EU) and China turns 20 this year. Over the past two decades the EU and China, two of the world’s leading economies, have engaged in mutually beneficial cooperation in a win-win manner and achieved significant success in fields such as politics, economy, culture, and science. As of the end of 2022, EU-China bilateral trade volume reached $847.3 billion, with each side the second-largest trading partner of the other. The stock of two-way investment between China and the EU has exceeded $230 billion, benefiting people on both sides and contributing greatly to world peace and economic prosperity.

Looking ahead, the two sides hold great potential for cooperation and share common interests in promoting economic growth and financial stability, coping with the energy crisis, curbing inflation, and pursuing green and digital transitions. As such, they have decided to set up a financial working group under the China-EU High-Level Economic and Trade Dialogue (HED) mechanism to strengthen cooperation in financial areas such as financial liberalisation, infrastructure, and regulation, as well as sustainable finance and fintech. However, some tension does exist within the relationship – EU authorities have recently opened an anti-subsidy investigation into Chinese electric car imports, for example.

• 2023-11-14 | 16:30 - 19:10
• CEIBS Shanghai Campus

On 12th September, the European Chamber is delighted to invite Alfred Che车巍, green energy expert and executive director of the Multinational Corporation Council for Carbon Neutrality (MNC50), and former vice president and head of public affairs and corporate communications for Danfoss China Region, to share his insights on how to creatively build corporate communications strategy with a clear focus on sustainability and carbon neutrality, as well as case studies from B2B and B2C industries.

• 2023-09-12 | 14:30 - 16:30
• Zoom/European Chamber Office Beijing, Room C405

The European Chamber of Commerce is pleased to invite you to join our upcoming factory tour and roundtable discussion at Carl Zeiss in Guangzhou. As a renowned brand in the optics industry, Carl Zeiss is known for its innovative and high-quality products. This visit will provide you with a unique opportunity to witness the company's manufacturing processes firsthand, gain insights into their marketing strategies and exchange ideas with industry experts.
欧盟商会很高兴邀请您参加我们即将在广州卡尔蔡司举行的工厂参观和圆桌讨论。作为光学行业的知名品牌，卡尔蔡司以其创新和高质量的产品而闻名。此次参观将为您提供一个独特的机会，亲眼目睹该公司的生产过程，深入了解其营销策略，并与行业专家交流意见。

• 2023-05-26 | 14:00 - 17:00
• Carl Zeiss Vision (China)

In order to help companies better understand the Measures and comply with it in adverting activities, the European Chamber is pleased to invite Sherry Gong, Partner at Hogan Lovells, to interpret the key provisions of the Measures and impact on companies.

• 2023-05-17 | 10:00 - 12:00
• European Chamber Beijing Office C405 and Online

为帮助企业更好地了解和探讨播客媒介的独特之处以及如何通过播客为营销与品牌传播服务，中国欧盟商会市场营销与传播论坛很荣幸邀请到巴斯夫大中华区企业事务部品牌与营销传播经理杨艳与JustPod首席执行官程衍樑，雀巢与“谐星聊天会”制作人吕东分享企业与播客经纪公司或播客节目的合作案例故事。

• 2022-09-15 | 14:00 - 16:00
• European Chamber Beijing Office / Online

为帮助会员企业探索除“两微一抖”（微信、微博、抖音）之外的更多的社交媒体营销渠道，本场活动将聚焦“知乎”。中国欧盟商会市场营销与传播论坛很荣幸邀请到拥有知乎运营丰富经验的企业嘉宾英飞凌大中华区高级数字营销经理庄华亮，知乎头部MCN机构极简科技业务负责人康旭，分享经验，共同探讨知乎作为内容营销平台的玩法及与其他平台的比较，作为广告渠道是否值得投入。活动将由中国欧盟商会市场营销与传播论坛北京副主席乌兰主持。如果您的公司也在运营知乎，欢迎参加本次交流活动并参与讨论；如果您在考虑开通新的社交媒体渠道，希望此次活动可以给您带来一些经验与启发。

• 2022-08-31 | 14:00 - 16:00
• European Chamber Beijing Office / Online viz Zoom