企业舆情的爆发非常常见。尽管还有企业在奢望“0舆情”，事实上，任何企业都无法保证自己不会因为某种意外上热搜。企业更应该学习的是如何预防舆情，以及如何在遇到突发舆情时能够正确应对，避免舆情的扩大化。

近期花西子的舆情，企业不正确的应对，把由李佳琦担任主角的舆情最终变成花西子领衔主演。进而，花西子连续做出更多应对均让舆论不解。从后续花西子多次上热搜的行为看，该企业的危机公关应对策略似乎与众不同，似乎有试图“把危变成机”的想法。那么，花西子的策略到底有没有达到危机公关的目的？花西子的“发疯文学”到底有没有挽回流失的消费者？相信这都是企业市场部和公关部们会有的疑问。

乌兰老师邀请到专业舆情监测公司北京源信加科技有限公司提供独家数据支持，通过客观的数据分析，舆情语义分析等证据拆解，来理性分析受众和消费者对花西子的舆情连续剧的真实效果。

• 2023-12-01 | 14:00 - 17:00
• Academic Lecture Hall, 1F, Hunt Health 亨特医疗 一楼学术报告厅

The methods of cost structure analysis include the analysis of types of costs, cost behavior and break-even analysis. Especially the last three years have shown us that the days of cheap raw material, energy sources, and logistics costs are gone. These changes directly threaten the profitability of companies. Each method focuses on a different part of a company's business activity in order to determine how efficiently and effectively the company completes activities. Common cost types include fixed costs, variable costs and marginal costs, sunk costs, and opportunity costs. To ensure that your company stays competitive , your staff needs to continuously improve the processes and relentlessly evaluate these cost types.
成本结构分析是对生产制造企业非常重要的流程分析方法，着重关注整个生产过程所有类型的成本。特别是在过去的三年里，我们看到，原材料、能源和物流成本便宜的日子已经一去不复返。这些变化直接威胁到公司的盈利能力。成本结构分析通常从分析每种类型成本开始。成本结构分析方法主要包括成本类型分析，成本行为分析和盈亏平衡分析。每个方法都关注公司业务活动的不同部分，以便确定如何高效和有效地完成生产活动。常见的成本类型包括固定成本、可变成本、边际成本、沉没成本和机会成本。为了确保你的公司保持竞争力，你的员工需要不断改进流程，并不懈地评估这些成本类型。

• 2023-12-01 | 09:00 - 17:00
• KIT Suzhou

亲爱的朋友们：
隆冬将至，相邀重庆
举杯共饮，罗讷佳酿
这是一份自然的请柬，更是一份醉美的名片。

本次活动由法国驻成都总领事馆商务投资处主办，现诚挚地邀请欧盟商会会员企业及感兴趣者参加。
Rhône Valley Wine Tasting Day: 3 events in Chongqing is organized by the Business France China and we sincerely invite members of European Chamber to come and join.

• 2023-11-30 | 13:30 - 19:00
• Chongqing Sheraton Hotel

As one of the major annual events of the European Union Chamber of Commerce in China, the Cybersecurity Conference has been held for six consecutive years since 2016, becoming a well-recognised industry event on cybersecurity and data compliance for foreign companies operating in Chinese market, due to its focus on legislative developments and interpretation of relevant regulations.

A number of cybersecurity-related regulations have been published and implemented over the past year, including the Measures for Cross-border Data Transfer Security Assessments, Measures for the Standard Contract for the Outbound Transfer of Personal Information, the Personal Information Protection Certification Regime and the Interim Measures on the Administration of Generative Artificial Intelligence Services. Of particular note, in August 2023, the State Council released its Opinions on Further Optimising the Foreign Investment Environment and Increasing Efforts to Attract Foreign Investment, and in September, the Cyberspace Administration of China issued a draft Provisions on Regulating and Promoting Cross-border Data Transfers, which aims to adjust the current regulatory framework for outbound data flow, sending positive signals on encouraging foreign investment and promoting cross-border data transfer in a safe and orderly manner.

• 2023-11-30 | 14:00 - 17:30
• Zoom/ European Chamber Office Beijing

The "Convention Abolishing the Requirement of Legalization for Foreign Public Documents," also known as the Apostille Convention, became effective in China on November 7, 2023. This widely applicable convention, with the highest number of contracting members under the Hague Conference on Private International Law, aims to streamline the cross-border circulation of public documents. This change significantly reduces both the time and economic costs associated with document processing for both Chinese and foreign citizens and businesses, thereby facilitating international trade and personal exchanges.

• 2023-11-30 | 08:30 - 10:30
• Phase I First floor, Wanghai Road, Nanshan District, Shenzhen

The EU SME Centre and the European Union Chamber of Commerce in China are pleased to invite European SMEs to a comprehensive exploration into China’s research and development landscape.

• 2023-11-30 | 16:00 - 17:30
• zoom online

商务写作是你在职场中取得成功的最重要技能之一。如此多的受训人员-从专业作家到新员工，从非英语母语人士到经验丰富的高管-都使用商务写作中的技术来增强他们沟通和提出想法的能力。本课程将教你如何将良好的商务写作的原则应用于你的工作，如何通过简单的工具来显着改善你的写作，以及如何执行组织，结构和修订，比以往任何时候都更熟练地沟通。从这堂课开始，你能够立即将新学到的知识应用到你的工作中，并改善你的写作，给他人留下职业的印象。

• 2023-11-30 | 09:00 - 17:00
• online

Business writing is one of the most important skills for succeeding in your career. From professional writers to new employees, from non-native English speakers to experienced executives, many trainees are using techniques from business writing to enhance their ability to communicate and put forth ideas. This course will teach you how to apply good business writing principles to your work, how to significantly improve your writing through simple tools, and how to execute organization, structure, and revision to communicate more adeptly than ever before. Starting with this lesson, you'll be able to immediately apply your new knowledge to your work and improve your writing to make a professional impression on others.

• 2023-11-30 | 09:00 - 16:00
• Zoom online

Business writing is one of the most important skills you can have to succeed in your career. So many trainees - from professional writers to new hires, from non-native English speakers to experienced executives - use techniques in business writing to enhance their ability to communicate and present ideas. This course will teach you how to apply the principles of good business writing to your work, how to dramatically improve your writing with simple tools, and how to execute organization, structure, and revision to communicate more skillfully than ever before. Starting with this class, you will be able to immediately apply your newly learned knowledge to your work and improve your writing to impress others with your career.商务写作是你在职场中取得成功的最重要技能之一。如此多的受训人员- 从专业作家到新员工，从非英语母语人士到经验丰富的高管 - 都使用商务写作中的技术来增强他们沟通和提出想法的能力。本课程将教你如何将良好的商务写作的原则应用于你的工作，如何通过简单的工具来显着改善你的写作，以及如何执行组织，结构和修订，比以往任何时候都更熟练地沟通。从这堂课开始，你能够立即将新学到的知识应用到你的工作中，并改善你的写作，给他人留下职业的印象。

• 2023-11-30 | 09:00 - 16:30
• Teams online

This year, the Compliance Conference will address two critical themes: data security and the Anti-Unfair Competition Law.

The regulatory landscape in China is constantly evolving, making it challenging for businesses to stay compliant. Recent years have seen the introduction of several laws and regulations to address data security concerns, including the Cybersecurity Law, Data Security Law, Personal Information Protection Law, and recent ones, Measures for the Security Assessment of Outbound Data Transfers, all of which have significant implications for businesses operating in China.

• 2023-11-29 | 14:30 - 18:00
• The Westin Bund Center Shanghai, Diamond Ballroom Ⅲ, 3rd floor 上海威斯汀大饭店三楼钻石宴会厅