Advanced Business Writing Skills (English session)

• 2016-10-19 | 09:00 - 17:00
• The European Chamber Shanghai Office, Unit 2204

Training objectives:

This training bring the necessary skills to design, build, manage and measure effective online and digital campaigns weaving together the core skills of digital marketing, social media, online PR, paid and organic search and measurement programmes.

In addition to an in depth knowledge of Digital Marketing, we will review in details the Chinese digital players which are all different from the rest of the world.

• 2016-10-18 | 09:00 - 17:00
• The European Chamber Shanghai Office, Unit 2204

Traditionally, a subsidiary's strategy – especially abroad - is developed by headquarters or top management and later on imposed on key stakeholders, often resulting in lack of understanding and alignment, therefore missing buy-in, eventually low effectiveness, and oftentimes resistance during execution.

Strategy Facilitation (SF) is a new and tremendously effective method for articulating a shared vision, one that all stakeholders not only understand but pro-actively support by committing themselves to clearly defined and measurable strategic goals and actions.

• 2016-08-23 | 09:00 - 17:00
• The European Chamber Shanghai Office, Unit 2204