Digital Marketing & Markets Insights

·         Internet usage in China and the rest of the world

·         What is Digital marketing ?

·         What Digital Marketing means for your brand or your company ? 

·         Who are the main players in China and the Rest of the World ?

Content marketing

·         How a search engine works ?

·         Analytics : What to measure and how ?

·         A focus on Google Analytics

·         What is SEO and why it is not enough anymore ?

·         What is Content Marketing and how it works ?

·         How to build a Content marketing Strategy ?

·         Let's have a look at search and content marketing strategy for Baidu

·         Let's have a look at search and content marketing strategy for Tmall/Taobao

·         Let's have a look at search and content marketing strategy for Google

Social Marketing

·         Traditional media VS Social Media ?

·         Review of the main players in China and the rest of the world

·         Key Opinion Leaders : Who are they ? How to find and use them ?

·         How to integrate Social Marketing in a global Digital Marketing plan ?

·         Social Listening : Why and How to use it ?

·         Focus on Weibo

·         Focus on WeChat

·         Social Campaign : The best campaigns review

Online Advertising

·         The main players in China and the rest of the world

·         How online advertising works ? What to buy (PPC/CPM/CPS/etc) ? How to buy it ? How to target it ?

·         Focus on Tmall Advertising

·         Focus on Baidu Advertising

·         Focus on WeChat Advertising

·         A brief review on Google Adwords & Facebook ad

Budgeting

·         Traffic costs efforts and money

·         How to draft a "realistic" digital marketing full plan and budget ?

·         KPIs : How to define the right Key Performance Indicators and measure success or failure ?

·         What are the digital marketing trends ?

Speakers

Mr. Cyril Drouin

Chief Executive Officer & Chief Strategy Officer, BeyondBorderGroup

Mr. Cyril Drouin

Chief Executive Officer & Chief Strategy Officer, BeyondBorderGroup

View speaker details

Cyril Drouin is the CEO & CSO for BeyondBorderGroup. He is based in the Shanghai office. Beyond is a "route to market" cross-border platform platform between China and the rest of the world. Cyril has more than 20 years eCommerce and Digital experience in China and in Europe. Local and international companies came to rely on his eCommerce and digital marketing expertise. Cyril creates their successes in either optimizing or creating their digital & eCommerce presence in China and in Europe. Cyril is the former CEO of Publicis Commerce China and Chief Digital eCommerce officer for Publicis North Asia leading the practice on Google, Amazon, Instagram, Facebook, Tmall, JD, Wechat and social medias Cyril has helped successfully launch or grow over 20 major brands in the last 5 years only. Cyril has been cooperated successfully with GSK, Nestle, Ferrero, Kering, Mondelez, Sanofi, Bacardi, Heineken, Siemens, Beiersdorf, Moleskine to name a few. Cyril has been part of the Jury of multiples advertising festivals such as Adfest, DMAA International Digital Marketing Award Cyril is a regular well-respected speaker and trainer at various digital and eCommerce conferences. He hosts high-level training sessions about the Chinese eCommerce and Digital ecosystem in China and around the world. Cyril is teaching eCommerce and Digital Marketing to executive MBA students as well. Cyril holds a Master degree in IT & Mathematics. He is native in French and fluent in English, also has a good command of Chinese.

Location

Related

Contact