How do you define good writing? In this multinational corporate world, excellent writing skills are the pillar to good communication. Through this highly interactive one day seminar, you will learn the keys to making your writing excel above the rest and getting the results you want. Whether it be writing an important memo to a customer, an internal e-mail to your staff, or simply a note to a colleague, your business writing will reach a new pinnacle.
BENEFITS
With two seasoned instructors, this one-day session is tailored to give each attendee individual coaching and feedback, thus ensuring behavioral change. Through this dynamic, highly-interactive session each participant will learn and put into practice the following key skills:
- Audience focused writing
- Writing that gets results
- Clear and logical writing structure
- Style and tone appropriate to the audience and purpose of writing
- Presenting bad news when writing
WHO SHOULD ATTEND
Staff of all seniority and experience who want to improve their clarity, persuasion, and writing skills should attend this seminar.
PROGRAM OUTLINE
9:00 AM—Session Start
The value of professional writing
Challenges and goals of good business writing
Designing your message
Thinking about your audience
Choosing the right communication channel
Choosing the "Write Voice" 3 common voices in business writing and their effect on the reader
Student Practice and Feedback
12:00-1:00 Lunch
Subject headings: Developing & Writing Subject headings
Purpose Statements: Stating your purpose and any additional information clearly and concisely
Presenting Information: Paragraphs or lists: why, when and how to use paragraphs and lists. Finding your friend voice: Passive vs Active sentence. Word economizing: Using less words to express yourself
Next Step: Making polite recommendations and requests. Additional tone tips to make your requests more persuasive
Sign Off: Closing emails with a positive and helpful tone. Common Chinglish errors in email writing
Student Activity and Feedback
Final Presentations & Feedback
End of Day Review
5:00 PM—Session Ends