Kempinski Hotel Beijing Lufthansa Center Celebrates the Lady in Red 10th Anniversary Go back »

2020-02-14 | Beijing

Ten years ago, the Lady in Red was introduced to Kempinski Hotel Beijing Lufthansa Center’s lobby to provide a genuinely personalised, intuitive guest experience, based on cultural empathy, guest intelligence and an understanding of each individual guest’s needs. Dressed in a striking and elegant tailor-made red outfit that reflects the sartorial traditions of Beijing, the Ladies in Red evoke an authentic sense of place and occasion, showcasing the cultural nuance and classic European elegance for which Kempinski is known worldwide. As this unique brand ambassador’s birthday approaches, every Kempinski hotel pays tribute to the Lady in Red this year. As the first hotel to introduce the Lady in Red concept to Asia, Kempinski Hotel Beijing Lufthansa Center surprised guests with a variety of birthday celebration activities, kicked off with an ‘Ignite the Night’ guest celebration on 17 January 2020.

‘Ignite the Night’ is a daily sunset tradition performed by the Lady in Red, but on that evening ceremoniously began the Lady in Red’s 10-Year Anniversary Celebration. For this grand celebration, the Lady in Red integrated European elegance and the start of the local Chinese New Year celebration with a spontaneous graceful evening dance performed by Kempinski Hotel Beijing’s Ladies in Red. Alongside the performance, guests were invited to enjoy the 10th Anniversary cocktail hour during the first night’s celebration. Along with the ‘Ignite the Night’ cocktail party, a variety of surprises are in store for guests throughout the month-long celebration.

Dedicated to please and educated to entertain, these brand ambassadors are alert to any opportunity to go one step beyond to craft unforgettable experiences for well-travelled guests, acting as both the perfect host and trusted companion during their stay with Kempinski Hotels. As they play a pivotal role in every guest’s stay, they are team players who are very well connected to their colleagues at the Front Office, in the Food & Beverage department and with the concierge, working closely side-by-side with them.

The icon’s gastronomic knowledge was highlighted through the Food and Beverage collaboration throughout the Lady in Red’s 10th Anniversary celebration. As the Lady in Red provided guests with enhanced speciality recommendations at each of the restaurants within Kempinski Hotel Beijing Lufthansa Center with each gourmet creation containing their own hint of red. The icons also collaborated to provide a variety of amenities ranging from speciality Peking Duck to a Red Purse-shaped cake. There are a number of rotating delicious room amenities for guests throughout the month. Each culinary creation accompanied by an amenity card containing Kempinski Hotel Beijing Lady in Red's personal story describing their connection to each indulgence. As the Lady in Red is always finding opportunities to personalise a guest’s stay, whether through a culinary experience or an exclusive local tour.

‘The Lady in Red is a local expert who knows everything there is to know about our hotels and the destination,’ explains Benedikt Jaschke, Chief Quality Officer Kempinski Hotels and member of the Management Board. ‘Whether it’s a special anniversary celebration, a surprise proposal or a once-in-a-lifetime family holiday, they draw upon their passion for craftsmanship, gastronomy and local culture to ensure visitors are well equipped to live unforgettable memories every time they visit.’

Kempinski Hotel Beijing not only celebrated the Lady in Red but also incorporated the newest KEMPINSKI DISCOVERY addition announcement. As a Beijing expert, Lady in Red introduces the captivating KEMPINSKI DISCOVERY Local Experiences for 2020. The icon’s newest photo shoot relives the awe-inspiring tours and destinations around Beijing, which provides guests with the opportunity to dive into the position of the Lady in Red and experience Beijing as they would. From a local hotpot terrace experience with the iconic Beijing drum tower in the background, to exploring the local Hutongs in style from the seat of a traditional rickshaw, the Lady in Red can predict how a guest would enjoy Beijing.

‘Essentially, the Lady in Red was meant to replace the rather old-fashioned guest relations position, which was not iconic at all,’ adds Benedikt Jaschke. ‘We were looking for the extra sparkle of a unique personality with unique responsibilities who is easy to recognise.’ More than 150 Ladies in Red gracefully represent Kempinski over the portfolio, coming from all walks of life and from more than 30 countries. There are even some Gentlemen in Red – for example, at Hotel Adlon Kempinski Berlin – who can be recognised by their red tie and red socks.

‘Indeed, a Lady in Red is no mere wallflower,’ says Iveta Trakhimchyk, the Lady in Red at Kempinski Hotel Beijing. ‘We are approachable, attentive and curious, but discrete and cultivated at the same time; good-mannered and polite, but also discerning. We all share the Kempinski perspective on luxury that it must be rare, must be felt and must be original. In fact, we are always ready to pick up on small hints that might reveal how we can add a dash of magic to a guest’s stay.’

Source: Kempinski Hotel Beijing Lufthansa Center

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